Account-Based Marketing: The Key to Driving ROI

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Webinar Description

According to a recent study from SiriusDecisions, 90% of B2B marketers surveyed consider Account-Based Marketing (ABM) a B2B “must-have”. However, many marketers have yet to fully adopt this process as a business driver. This webinar will address why ABM is quickly becoming the B2B strategy of choice using real business case studies as proof. Attendees will hear how by utilizing ABM, brands are able to generate more business revenue, plus elevate the impact and importance of marketing within their organization.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 17, 2016 at 3:00pm
Ends:Wednesday, August 17, 2016 at 4:00pm
Presenter

John Dering
Director of Marketing Programs
Demandbase  

  • EMA
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