Tips to Creating Branded Content for the B-to-B Marketer

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Webinar Description

In this webinar, Ravi Mattu, editorial director of the Financial Times content marketing department and a long-time journalist, will set out some guidelines on creating content that resonates with one of the most elusive audiences - senior business decision makers and marketers. In this webinar, learn:

  • What audience-first means in the branded content context
  • What these readers are looking for in content 
  • What the essential components are to ensuring reach and engagement
  • Top tips for creating content that works for a brand

 

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Thursday, December 1, 2016 at 1:00pm
Ends:Thursday, December 1, 2016 at 2:00pm
Presenter

Ravi Mattu
Editorial Director, Content Marketing
Financial Times

  • EMA
  • gyro: