Influencer Marketing: Hype or Hope for B2B?

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Webinar Description

Think of the last time you made a decision to buy a business product or service. What were the major influences on that decision? B2B buyers do research, create specifications and might even form a committee. Without realizing it, most are influenced by peers, industry experts and others who they trust. But how can B2B brands make an intentional effort to collaborate with the right influencers in a way that is genuine and believable to their buyers? In this webinar you hear the results of recent research on enterprise influencer marketing that outlines key trends, goals, budgets and best practices. You will also hear how enterprise level B2B marketers like Dell, SAP and Oracle are incorporating broad and niche influencers to scale quality content that attracts, engages and converts more buyers. 

  • What influencer marketing actually means for B2B companies
  • How B2B marketers can catch up to and surpass B2C influencer marketing trends
  • How to integrate influence into an optimized, socialized and publicized content marketing mix 
  • Essential goals and measurement strategy for influencer driven content programs



Begins:Wednesday, July 12, 2017 at 3:00pm
Ends:Wednesday, July 12, 2017 at 4:00pm

Lee Odden
TopRank Marketing

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