Metrics that matter: Evaluating Event Marketing for B-to-B Marketers

Webinar Description

Effective measurement of event marketing has confounded event marketers for decades. This session outlines simple, critical “outcome-oriented” metrics that enable event marketers to report on the results that matter to internal stakeholders, and to inform continuous improvement initiatives.

You will learn:

  • The 4 metrics that are most critical to event measurement
  • Sensible, efficient approaches to measurement
  • How to create concise, actionable measurement reports

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, August 2, 2017 at 3:00pm
Ends:Wednesday, August 2, 2017 at 4:00pm
Registration Pricing
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Registration
  Webinar Registration $0 $0 $0 $0 N/A

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Presenter

Dax Callner
Chief Strategy Officer
GES

  • EMA
  • gyro: