Science of Social – Engaging Senior Management with Video: Financial Times

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Webinar Description

B2B marketers spend time and money producing great video content, and creating a strategy to ensure reach, but how do they ensure their video reaches senior business decision makers? The presenters will share key findings from a new research piece that analyzes the habits of B2B users and how to best reach them.

In this webinar, you will learn about:

  • Video consumption habits of business executives
  • Essential components in a video that ensures reach and engagement
  • Top tips for creating video content that is interesting among senior business decision makers

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 1, 2017 at 3:00pm
Ends:Wednesday, November 1, 2017 at 4:00pm
Presenter

Daniel Rothman
Director of Insight
Financial Times

Joanna Harrison
Editor, North America & Head of Social Media
Alpha Grid

  • EMA
  • gyro: