Building a Meaningfully Distinctive Professional Service Brand
Professional service organizations are mostly distinguished by how they work with their clients. Most able competitors deliver similar capabilities, experience, and services. The company’s values, culture, working style, and approach, therefore, not only drive its ability to disproportionately win but the lasting impact the firm delivers to its clients.
This webinar will focus on how professional service organizations define their meaningfully distinctive value proposition so as to influence everyday decisions and behavior. What is the value of a brand for a professional service organization? How does a professional service firm go about realizing its brand proposition? How to align the behavior of a global, independent-minded partnership in order to create relevant, winning distinguishers in the marketplace.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, June 27, 2018 at 3:00pm|
|Ends:||Wednesday, June 27, 2018 at 4:00pm|
|Client-Side Marketer||Marketing Service Provider Gold||Marketing Service Provider Silver||Associate Individual||Nonmember|
Gary I. Singer
Chief Strategy Officer
Kobre and Kim