Brand Activation Demystified: Promotion Marketing

This event is over.
Webinar Description

New School Meets Old School Promotion Analytics

Marketing is becoming more of a science than an art.  Creativity certainly has a role but now we have the ability to measure and understand the difference it makes.

Today it is imperative to demonstrate the impact marketing has on moving a business forward. In this webinar we will review the critical steps in proving success by starting with writing clear objectives, linking marketing strategies to business goals and deciding what you need to measure and then choosing the right metrics.




Begins:Tuesday, March 3, 2015 at 2:00pm
Ends:Tuesday, March 3, 2015 at 3:00pm

Joel Chestler
SVP Client Engagement
Alcone Marketing Group

Joel is the Client Engagement lead at Alcone. Joel began his career learning the fundamentals of promotional marketing as Promotion Manager at Kraft Foods, working on the Kool-Aid and Capri Sun brands.  From there, it was on to the Agency side where over a 17 year career, he worked on many world class brands like Campbell’s Soup, ConAgra Foods, Pepperidge Farms, Heineken, Nike and more.

Tony Rigione
Director Program Management
Alcone Marketing

Tony is responsible for Program Management  at Alcone, insuring that all promotional programs are accurately planned, flawlessly executed and appropriately measured. He developed his skills while working on the client side,  directing the promotion planning function for Unilever as well as Clairol. He has experience across all channels of trade as well as having helped develop the shopper marketing function at both companies


  • GES
  • gyro:
  • EMA