Sweepstakes 1: The Strategic Use of Sweeps, Contests & Games

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Webinar Description

Building on the success of last year’s inaugural Sweepstakes, Contests and Games Webinar series, BAA's Sweepstakes Council returns with a next-level offering that will offer perspectives from marketers, lawyers and agency practitioners and will focus on three key areas: A strategic look at using sweepstakes, contests and games; and new sweeps, contest and game technologies, including mobile wallet delivery systems.


The Strategic Use of Sweeps, Contests & Games in Brand Activation

Two things are for sure--

  1. Sweepstakes , Contests and Games are a proven technique for enhancing brand activation.
  2. Sweepstakes, Contests and Games can be a potential source of significant liability if not conducted correctly.

Join Us in This Powerful Session and :

  • Learn how properly planned and executed Sweepstakes, Contests and Games can be used to effectively enhance the activation of your brand.
  • See real life examples from consumer packaged goods and other companies.
  • Get a basic understanding of what’s legal…and what’s not.



Begins:Tuesday, July 21, 2015 at 2:00pm
Ends:Tuesday, July 21, 2015 at 3:00pm


  • Bruce Hollander, Don Jagoda Associates, Inc.
  • Sue Ruble, General Mills
  • Denise Northagen, General Mills
  • Marc Trachtenberg, Greenburg Traurig, LLP

  • GES
  • gyro:
  • EMA