Optimizing Rewards to Reach the Millennial Shopper

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Webinar Description

Consumers today want digital rewards that generate an instant gratification that relates to their lifestyle. Entertainment and lifestyle rewards hold a high perceived value with the millennial shopper that ultimately draws consumer awareness and sales. In this webinar, the presenter will take attendees through the digital shopping experience and share key ways to excite consumers with retail offers.

Key takeaways include:

  • Why entertainment and lifestyle rewards hold a high perceived value with the millennial shopper that ultimately draws consumer awareness and sales.  
  • How brands can execute reward programs that gain new consumer traction, higher basket ring and strong sales.
  • What triggers to use to generate compelling shopper marketing programs
  • How working with movie studios can create seasonal shopper programs that create brand and retail awareness

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Thursday, July 21, 2016 at 1:00pm
Ends:Thursday, July 21, 2016 at 2:00pm
Presenter

Steve Apesos
VP Strategic Alliances
Fandango LLC /  NBCUniversal

Jeff Turose
Director of Shopper Marketing
Fandango Rewards

  • EMA
  • gyro: