eSports: Insights into the Newest Experiential Sport
Sports sponsorships and activation are vital for brands to create real connections with consumers. The newest player on the field? eSports. If you haven't heard, eSports is the professionalization of video gaming where teams play online and live in stadium-sized events with games like FIFA Soccer and League of Legends. With popularity growing at an exponential rate, the door has opened for brands to create on-site experiential activations to enhance the consumer experience. This webinar will explore the progression from more traditional sports experiential activations to eSports experiential opportunities.
Insights to be shared will include:
- Who makes up the target audience for eSports?
- What opportunities are there for brands?
- The intersection of traditional sport sponsorships with competitive gaming
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, November 3, 2016 at 1:00pm|
|Ends:||Thursday, November 3, 2016 at 2:00pm|