eSports: Insights into the Newest Experiential Sport

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Webinar Description

Sports sponsorships and activation are vital for brands to create real connections with consumers. The newest player on the field? eSports. If you haven't heard, eSports is the professionalization of video gaming where teams play online and live in stadium-sized events with games like FIFA Soccer and League of Legends. With popularity growing at an exponential rate, the door has opened for brands to create on-site experiential activations to enhance the consumer experience. This webinar will explore the progression from more traditional sports experiential activations to eSports experiential opportunities.

Insights to be shared will include: 

  • Who makes up the target audience for eSports?
  • What opportunities are there for brands?
  • The intersection of traditional sport sponsorships with competitive gaming

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Thursday, November 3, 2016 at 1:00pm
Ends:Thursday, November 3, 2016 at 2:00pm
Presenter

Eric Mortensen
Creative Director
FCBX

Andy Slate
Management Director
FCBX

  • EMA
  • gyro: