The Rules for Engaging Millennials Through Experience

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Webinar Description

In this business, we all seem to agree upon two things, one Millennials are the future, and two Millennials are so multifaceted and complex that you just lump them together in one group. So how do marketers best to engage millennials, with the proper nuance, and with experiences that broadly cater to their individual desires and wisely employ brand experience tactics using new technology, to bring them closer to the people/places/events they love? In this webinar, the presenter will discuss the right approach and share his golden rules for experience creation that are geared towards helping brands do more and say less. Specifically, he will discuss how to:  understand the actual human needs consumers have; spend smartly; not force virality; educate and train brand ambassadors. Plus, he’ll share the reason why “live” is no longer the key word when it comes to experience creation. 



Begins:Thursday, November 10, 2016 at 1:00pm
Ends:Thursday, November 10, 2016 at 2:00pm

Matthew Gidley
SVP, Experiential Marketing
Momentum Worldwide

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