5 Steps to Purpose-Based Marketing
For successful companies, brand purpose is vital for inspiring and driving the total brand experience. The best marketing delivers stories that customers embrace so deeply that the brands become part of their personal identity. What used to be called corporate social responsibility (CSR) can play a huge role in connecting to customers. This webinar will focus on the evolution of CSR to brand citizenship. Attendees will hear how businesses can do well by society, and its stakeholders, and how purpose based marketing can play its crucial role in this equation to create a deeper brand love.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, April 1, 2015 at 1:00pm|
|Ends:||Wednesday, April 1, 2015 at 2:00pm|
Director of Brand Citizenship