Making TV Ads Accountable

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Webinar Description

Television has always been a powerful advertising medium to reach the mass audience, however with today's fragmented audiences, targeting and measurement are required to make TV ads impactful and accountable. In this webinar, attendees will discover the best ways to use data to better target TV advertising and to drive greater ROI. You will hear best practices and examples from GoDaddy, on how they leverage TV advertising to drive, optimize, and measure business results and learn how this “data-driven” approach allows marketers to start mapping the impressions they buy to sales impact that drives their business.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, April 22, 2015 at 1:00pm
Ends:Wednesday, April 22, 2015 at 2:00pm
Presenter

John Piccone
Chief Revenue Officer
Simulmedia

Eric Fischer
Director of Global Brand Media
GoDaddy

  • EMA
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