What Marketers Can Do about the Sharing Collaborative Economy

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Webinar Description

From Airbnb, TaskRabbit, Uber, to Lyft, the sharing economy is on the rise. Furthermore, crowdfunding and the maker movement are enabling people to create goods--rather than buy them. Organizations can benefit from this movement by tapping into the crowd, enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs. Our research will share how corporations cannot just stay relevant, but lead the charge in their own community. This webinar will share three ways corporations must shift their business to adapt to the collaborative economy:

  • Learn how companies can activate these technologies to make goods and services available on demand, reducing waste.
  • Learn how companies can tap into marketplaces to help them motivate sharing of used goods and products.
  • Lean how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.

The presenter will also share what's causing this sharing and making movement, which verticals are being impacted the most, what is the impact to brands and what companies and leaders must do now to overcome this disruption.



Begins:Wednesday, August 12, 2015 at 1:00pm
Ends:Wednesday, August 12, 2015 at 2:00pm

Jeremiah Owyang
Crowd Companies

  • GES
  • gyro:
  • EMA