Insights to Reaching a Rising Demographic

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Webinar Description

Indian-Americans are one of the fastest growing communities worldwide....and one of the least understood. Their high net worth, young demographic and digital savviness make this a community that advertisers are sitting up to take notice of. They're also the nucleus of the lightning fast Asian growth the U.S. has experienced in recent years, even surpassing the speed of Hispanic growth in the past decade. Starcom Mediavest Group's "Beyond Demographics Indian ID" provides a unique perspective on this community and what this means for advertisers interested in strengthening connections with it. This webinar will explore the role culture and identity play in solidifying strong relationships between the Indian community and brands. Key areas to be covered include the reveal of a rich, self-defined identity spectrum with vibrant definitions of each. As the United States' most dynamic diaspora, their impact on our future is vital. Attendees will discover the role each identity plays in shaping the perspective of the community and in expanding marketing opportunities for advertisers.



Begins:Wednesday, September 30, 2015 at 1:00pm
Ends:Wednesday, September 30, 2015 at 2:00pm

Ann Poulose
VP, Media Director
SMG Multicultural

Danielle Cherry
SMG Americas Experience Strategy

  • GES
  • gyro:
  • EMA