Corporate Trade: What Marketers Need to Know

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Webinar Description

Corporate trade (Barter) has become a staple for many organizations and is increasingly being integrated as a tool to drive continued cost efficiencies and gain a competitive advantage. Why? As RFPs increase, marketing and travel budgets remain under pressure, and companies re-align their strategies, barter offers a way for organizations to recover value and increase their agility in a dynamic marketplace. This webinar will discuss:

  • Today's corporate trade model and determining when it makes the most sense
  • How trade can be used to meet a variety of business challenges: Excess inventory, surplus owned or leased real estate, surplus capital equipment, extend a budget, generate immediate cash flow
  • Considerations for evaluating barter/corporate trade
  • Success stories

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 21, 2015 at 1:00pm
Ends:Wednesday, October 21, 2015 at 2:00pm
Presenter

Kevin Farkas
EVP, Sales & Business Development
Active International

  • EMA
  • gyro: