Media Measurement and Millennials: Key Insights and Strategies

This event is over.
Webinar Description

In this webinar, you will hear findings from two recent studies on media measurement and millennials. The first analysis will help marketers better understand the clear differences between TV and digital measurement data, provide a simple roadmap to properly assess and compare the measurement of TV and digital platforms, and offer marketers advice on what questions to ask their media agencies. The second analysis will inform marketers on how millennials are influenced by media platforms, including TV and Digital, and reveal insights about millennials that all marketers can apply to develop winning strategies against this key audience.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, June 8, 2016 at 1:00pm
Ends:Wednesday, June 8, 2016 at 2:00pm
Presenter

Hadassa Gerber
Chief Research Officer
TVB

  • EMA
  • gyro: