Media Spend & Social SOV: What’s the Connection?
Brands around the world are getting pressure to measure their social presence and find ways to build communities on new and established platforms. At the same time ROI on traditional and digital media spend is under intense scrutiny. In this presentation, we will examine the relationship between total media spend and share of voice on social to uncover if a media buying formula exists to bridge these two challenges.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, September 14, 2016 at 1:00pm|
|Ends:||Wednesday, September 14, 2016 at 2:00pm|
Director of Brand Planning