The 2016 Holiday Shopper: What Marketers Need to Know

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Webinar Description

Every day, we hear about the massive volume of data being generated and how powerful it can be for the modern marketer. But distilling large amounts of data into actionable insights is a major challenge for marketers, particularity in preparation for the lucrative and busy holiday shopping season. This webinar will examine new research exploring the shopping habits and lifestyles of consumers across three top national department stores: Nordstrom, Macy's, and Kohl's. With insights like shopper coffee preferences, what kind of vehicle they drive, and what TV shows they watch, this new research paints a more complete picture of the unique persona behind each retailer's customer.  As a result, advertisers can get actionable insights about their consumers' online and offline behaviors, empowering them with the ability to communicate the right message, on the right device, at the right time. 

Key topics to be covered include:  

  • Actual TV viewing habits of high value shoppers
  • How vehicle choice impacts where consumers shop
  • Why Hispanics would be 3x more likely to buy your product
  • Why in-store experiences still matter despite the shift toward e-commerce
  • Key takeaways for marketers to consider when crafting their customer targeting strategies for the 2016 holiday season

 

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 16, 2016 at 1:00pm
Ends:Wednesday, November 16, 2016 at 2:00pm
Presenter

Jon Schulz
CMO
Viant

  • EMA
  • gyro: