Unlocking the Potential of Big Data
Big Data is changing every vertical of the global economy but the epicenter of the Big Data revolution is in media and advertising. We now have more information than ever to make our brand advertising as impactful as possible. But to date brands have mostly used these game-changing big data and programmatic technologies to deliver media a little more efficiently. The real potential of these technologies is in their ability to reach audiences with exponentially greater impact and effectiveness. In this webinar, the presenter will share ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, December 7, 2016 at 1:00pm|
|Ends:||Wednesday, December 7, 2016 at 2:00pm|
Head of Product Commercialization, Brand