Building Brand Communities: What Marketers Need to Know

This event is over.
Webinar Description

According to a 2015 Nielsen Report, 83% of consumers say they take action based on recommendations from people they know, and marketers are acutely aware of the untapped potential of their most devoted consumers on the bottom line. The struggle has been how to directly engage them to authentically amplify the brand message and foster their lasting loyalty.  In this webinar, you’ll discover why building a brand community is key in brand activation initiatives and hear case studies from brands who are harnessing the power of their community.  Key takeaways include:

  • Why marketers should build a brand-owned community
  • Best practices in creating a brand community to amplify brand initiatives, encourage engagement and cultivate loyalty
  • Understanding how to achieve an authentic two-way exchange to inspire compelling user-generated content and yield rich consumer insights
  • Methods to establish key metrics for success



Begins:Wednesday, February 8, 2017 at 1:00pm
Ends:Wednesday, February 8, 2017 at 2:00pm

Susan Frech
Social Media Link

Jim Sears
Vice President Strategy
Social Media Link 

  • GES
  • gyro:
  • EMA