Programmatic Media – Key Insights and Action Steps for Marketers
With the rapid adoption of programmatic media, the supply chain has quickly become complicated — agencies, trading desks, demand-side platforms, supply-side platforms, data management platforms, exchanges, publishers — and to many, the result is a financial "fog." ANA, ACA (Association of Canadian Advertisers), AD/FIN Solutions, and Ebiquity PLC commissioned a study to investigate the costs and economics of the programmatic ecosystem and explore the lack of transactional transparency in many programmatic buys. This was reported by multiple advertisers and highlighted in last year's K2 Intelligence study on media transparency in the U.S. advertising industry. In this webinar, the presenter will reveal key findings from this programmatic study and provide action steps for marketers.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, June 21, 2017 at 1:00pm|
|Ends:||Wednesday, June 21, 2017 at 2:00pm|
Chief Executive Officer