Best Practices for Building Customer Relationships
For today's empowered, technology savvy consumers, even the one-to-one marketing paradigm is not on par with their expectations for relevant information on the device of their choice, at the moment of need. Marketers must prepare for a new approach that Forrester calls "one-to-moment" marketing to match marketing messages to consumer expectations. In this webinar, the presenter will take attendees through the insights marketers need to further their brand to customer relationships.
- What new consumer behaviors have emerged that demand a new approach to marketing?
- How do strategy, technology, and data come together to satisfy consumer demands?
- How must marketers redefine their role to satisfy empowered customers?
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 19, 2017 at 1:00pm|
|Ends:||Wednesday, July 19, 2017 at 2:00pm|