John Hancock & Boston Bruins: Working with Influencers (Social Media Month Webinar)

This event is over.
Webinar Description

It's 2017 and marketers are STILL talking about influencers. Marketers have learned a few things over the past few years, and influencers have, too. During this webinar, John Hancock & the Boston Bruins will share their experiences working with influencers and key tips for managing effective influencer campaigns.

In this webinar, you will learn how to:

  • Identify influencers that are right for your brand
  • Gauge the success of an influencer campaign
  • Identify how to acquire and partner with the right influencers
  • Understand how influencers may or may not fit into your overall marketing strategy

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 25, 2017 at 1:00pm
Ends:Wednesday, October 25, 2017 at 2:00pm
Presenter

Lindsay Sutton
AVP, Digital Strategy Lead
John Hancock Financial Services, Inc.

Kelsey Ohman
‎Digital Engagement Specialist
Boston Bruins & TD Garden

  • EMA
  • gyro: