John Hancock & Boston Bruins: Working with Influencers (Social Media Month Webinar)
It's 2017 and marketers are STILL talking about influencers. Marketers have learned a few things over the past few years, and influencers have, too. During this webinar, John Hancock & the Boston Bruins will share their experiences working with influencers and key tips for managing effective influencer campaigns.
In this webinar, you will learn how to:
- Identify influencers that are right for your brand
- Gauge the success of an influencer campaign
- Identify how to acquire and partner with the right influencers
- Understand how influencers may or may not fit into your overall marketing strategy
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, October 25, 2017 at 1:00pm|
|Ends:||Wednesday, October 25, 2017 at 2:00pm|
AVP, Digital Strategy Lead
John Hancock Financial Services, Inc.
Digital Engagement Specialist
Boston Bruins & TD Garden