What Marketers Need to Know About Advanced Television (10 for '18 Webinar Series)

Webinar Description

Advanced television is the fusion of the best attributes of traditional television (strong content and large audiences) with the best attributes of digital media (precise audience targeting). It applies today's wealth of data to define audiences in new ways with technology that enables advertisers to build a plan to reach that increasingly fragmented audience across the spectrum of TV and video content consumers watch today. 

In this webinar, you will learn about ANA and Forrester’s new research to learn how advertisers are using advanced television covering issues including:

  • Benefits of using advanced television
  • Barriers to growth
  • Use of data and measurement

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, March 7, 2018 at 1:00pm
Ends:Wednesday, March 7, 2018 at 2:00pm
Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Webinar Registration $0 $0 $0 $0 N/A

register

Presenter

Jim Nail 
Principal Analyst
Forrester Research

  • EMA
  • gyro: