The Evolving Television & Video Landscape - Including Advanced & Addressable TV (10 for ’18 Series)
In recent years constant change has affected where marketers place television and video advertising given growing online and mobile video consumption, new "over-the-top" TV services, household addressable ads, and "advanced TV" audiences defined outside of Nielsen ratings.
In this webinar, you will learn about new research from ANA and Forrester which provides:
- insight on how marketers have adapted to the evolving television and video landscape
- how the changes will affect their plans for the future
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, March 7, 2018 at 1:00pm|
|Ends:||Wednesday, March 7, 2018 at 2:00pm|