Driving Profit through Gen Z & Millennial Cultural Trends (Marketing to Millennials & Gen Z Series)

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Webinar Description

When Millennials entered the marketplace, they changed how consumers across generations expected brands to earn their loyalty and their dollars. Now, along comes Gen Z, and the consumer mindset has shifted yet again.

In this webinar, the presenter will:

  • Identify the major macro trends brands will see
  • Learn how the Modern Consumer Mindset™ impacts profit performance at a brand level
  • Review key differences between Generation Z and Millennials
  • Discuss how innovation drives brand preference and growth

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, April 4, 2018 at 1:00pm
Ends:Wednesday, April 4, 2018 at 2:00pm
Presenter

Angie Read
Vice President of Growth Insight
Barkley

  • EMA
  • GES
  • gyro: