Dr Pepper Snapple Group: Bringing Programmatic In-House (Media Series)
Dr Pepper Snapple Group moved its programmatic buying in-house in 2017. This webinar will take you through their journey from the agency trading desk to the current in-house model, why they did it and the benefits they are delivering with this new model.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, July 11, 2018 at 1:00pm|
|Ends:||Wednesday, July 11, 2018 at 2:00pm|
Dr Pepper Snapple Group