Dr Pepper Snapple Group: Bringing Programmatic In-House (Media Series)

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Webinar Description

Dr Pepper Snapple Group moved its programmatic buying in-house in 2017. This webinar will take you through their journey from the agency trading desk to the current in-house model, why they did it and the benefits they are delivering with this new model.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 11, 2018 at 1:00pm
Ends:Wednesday, July 11, 2018 at 2:00pm
Presenter

Blaise D'Sylva
VP Media
Dr Pepper Snapple Group

  • GES
  • gyro:
  • EMA