The Hershey Company: Media Trends Every Marketer Should be Watching & How to Respond (Media Series)

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Webinar Description

In a rapidly changing media landscape, it can be hard to know which trends are the most important ones that every marketer should know. In this webinar, hear from the Head of Media at The Hershey Company to know which trends he is following, why they are the most important, and how he is changing approaches at Hershey to address them.

In this webinar, the media trends that will be covered include:

  • Reaching the unreachable
  • Earned Media
  • Identity
  • The Du/Tri-opoly
  • In-housing – Media, Analytics, etc
  • Data Transparency

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, July 18, 2018 at 1:00pm
Ends:Wednesday, July 18, 2018 at 2:00pm
Presenter

Charlie Chappell
Head of Global Media and Agency Excellence
The Hershey Company

  • GES
  • gyro:
  • EMA