Digital 3.0 : Transitioning from Channel-Based to User-Level Marketing
The adoption rate of connected media technologies, and the way consumers engage, has generally outpaced the tools we use to intelligently reach them. A new segment in the ad tech arms race has emerged that, while not yet standardized, holds the promise of enabling more cohesive storytelling across all the devices of each consumer. The impact of this is significant, with the potential to improve the ways digital budgets are allocated and how campaigns are managed to achieve the optimal digital media recipes. The next industry shift looks to be a transition from channel-based marketing to user-level marketing and in this session, Chad Schulte, Chief Commercial Officer of iNvolved Media, will provide a primer on the tools available today in the market, their differences, and how they can be applied to achieve your marketing objectives.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, January 18, 2017 at 3:00pm|
|Ends:||Wednesday, January 18, 2017 at 4:00pm|
Chief Commercial Officer