Addressability: Breathing New Life Back into TV with Insights and Accountability
The holy grail of targeting the right audience at the right time—at scale. For years, advertisers and agencies have bought both TV for its scale and digital for its targeting, but now Addressable combines the benefits of both. Learn what’s working…and what’s not. Plus, gain some insights on how to better refine targets. In addition, attendees will hear findings from a special report from Advertiser Perceptions on industry trends in addressability.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Wednesday, April 26, 2017 at 3:00pm|
|Ends:||Wednesday, April 26, 2017 at 4:00pm|
Maria Mandel Dunsche
VP, Head of Marketing