Life in Mobile: Unlocking the Trillion Dollar Multicultural Market with Mobile Engagement

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Webinar Description

Once considered a "niche" audience, the U.S. Hispanic population today is 59 million strong, generating purchase power levels north of $1.5 trillion a year (Forbes, 2017). Some brands still question whether they should dedicate resources to this segment, but Hispanics are the fastest adopters to digital and have a passion for sports. According to a recent Univision / Nielsen study, Hispanic sports fans are 33% more likely than non-Hispanic viewers to buy products from advertising between programs. Through a partnership with Tecate, Life in Mobile will showcase how to interact with this dynamic demographic, leverage their accelerated digital adoption behavior, and successfully achieve engagement rates of 80% or higher.

In this webinar, you will learn:

  • To identify the right sport and method of engagement for your brand
  • Proven methods to exponentially increase engagement levels
  • To utilize data to create future targeted campaigns



Begins:Wednesday, October 18, 2017 at 3:00pm
Ends:Wednesday, October 18, 2017 at 4:00pm

Mike Batiste
Life in Mobile

  • GES
  • gyro:
  • EMA