RAB: Driving ROI Through Radio

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Webinar Description

Broadcast radio continues to invest and innovate, providing its listeners and brands the most trusted, reliable, attributable and results-driven experience. In this webinar, you will hear a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer's path to purchase.

In this webinar, you will learn:

  • How technology is enhancing the listener experience
  • About considerations for marketers to generate higher return on ad spend by including radio in the mix
  • About strategies to drive search behavior with radio

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, October 25, 2017 at 3:00pm
Ends:Wednesday, October 25, 2017 at 4:00pm
Presenter

Tammy Greenberg
SVP, Business Development
RAB

Alice Sylvester
Partner
Sequent Partners

  • EMA
  • gyro: