Bringing the Precision of Digital to Connected TV: The Trade Desk

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Webinar Description

There's no question TV is the most effective advertising medium of our time. And it's about to get even better. As audiences rapidly shift their viewing habits toward connected TV – or internet-enabled television – it's offering an unprecedented opportunity to advertisers, bringing the precision of digital to the notorious impact of TV.

In this webinar you will learn why connected TV is the linchpin to a holistic media buying approach and is enabling advertisers to plan screen agnostic, consumer-centric campaigns, aligning their tactics to consumer behavior instead of specific channels.

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Wednesday, November 8, 2017 at 3:00pm
Ends:Wednesday, November 8, 2017 at 4:00pm
Presenter

Stacy Bohrer
RVP of Business Development
The Trade Desk

  • EMA
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