Attention & Intensity - The Tenets of a Smart Video and Media Strategy: Fullscreen

Webinar Description

Reach and frequency still matter, but increasingly marketers realize it’s not enough. In today's attention economy, our hypothesis is that winners moving forward will value three things: user experience, relevancy, and the intensity of attention. With the rise of ad blockers, it’s about bringing value to the user experience - not distracting from it. Relevancy equals targeting. The presenters will unpack how to find the right audience through testing and optimization strategies driving real engagement and the best ways to measure and prove it’s working. 

In this webinar you will learn how to:

  • Narrow viewer profiles through A/B testing & Optimization to maximize attention and intensity
  •  Analyze your audience retention graphs to improve audience retention
  • Scale custom creative with YouTube's new Director Mix

When

*** NOTE ALL WEBINARS ARE EASTERN TIME ***

Begins:Thursday, November 30, 2017 at 3:00pm
Ends:Thursday, November 30, 2017 at 4:00pm
Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Webinar Registration $0 $0 $0 $0 N/A

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Presenter

John Holdridge
SVP, Social Video Strategy
Fullscreen

Mark Williams
Senior Director, Media Operations
Fullscreen

  • EMA
  • gyro: