Using Data and Hypothesis-Driven Insights to Drive Inspiring Creative: Facebook
How can data inspire more powerful creative that resonates with audiences and drives real business results? The presenter will talk about hypothesis driven insights; an approach Facebook's Creative Shop has used to derive insights from data sets to better understand audiences, inform hypothesis and inspire creative briefs.
In this webinar, you will learn:
- the process of using insights to inspire creative briefs
- how topic data can be used as a source of insight to understand your target audience
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, March 15, 2018 at 1:00pm|
|Ends:||Thursday, March 15, 2018 at 2:00pm|