Ways to Leverage Media to Impact Retail Purchases In-Store and Online
During the 2017 holiday season, TVB commissioned GfK, a leader in market research, to identify the importance of advertising media. Find out which individual ad platforms influenced consumers during their retail purchase decision process.
In this webinar you will learn:
- How over 20 platforms, both traditional and digital, performed across multiple segments for brick and mortar stores and online retail.
- How consumers made their retail purchases. Were they solely in store, online or a combination of the two?
- If in-store purchasers and online purchasers respond differently to various media platforms?
- How different age segments and ethnicities responded across platforms.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, June 7, 2018 at 1:00pm|
|Ends:||Thursday, June 7, 2018 at 2:00pm|
Chief Research Officer