Unilever & Bazaarvoice: Leveraging the Right Personalization Strategies across the Consumer Buying Journey
With the consumer journey becoming increasingly dynamic, it’s more important than ever for brands to get digital activations right. Join Bazaarvoice and Unilever for a discussion on how brands can leverage personalization strategies across buying phases of discovery, consideration, purchase, and advocacy. In this presentation, we’ll walk through examples of personalized activations from Unilever’s brand portfolio while sharing strategies that both established and challenger brands can put to work to drive brand preference.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, August 30, 2018 at 1:00pm|
|Ends:||Thursday, August 30, 2018 at 2:00pm|
|Client-Side Marketer||Marketing Service Provider Gold||Marketing Service Provider Silver||Associate Individual||Nonmember|
CRM and Consumer Data Strategy Lead
Product Marketing Manager