What Marketers Need to Know about the Three Biggest Audio Trends for 2019
We are in the midst of a sonic revolution. As consumers are rapidly disposing their traditional media devices in favor of personalized content on digital devices, new opportunities abound for marketers.
Turn It Up! The Definitive Guide to Audio is Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, perspectives from media's top experts, and a glimpse into the science of sound, and why it drives four hours of daily engagement with audio.
Among the key takeaways that you'll learn in this webinar:
- Voice recognition is sanding away the friction between consumers' desires and the technology that fulfills those desires. Marketers can learn what's possible with voice interaction, and how to prepare for this momentous new era.
- Podcasts have seen impressive growth in recent years, but Pandora expects that 2019 will mark when podcasts hit the mainstream and marketers will see an unprecedented level of targeting and audience metrics, equal to what they see from other digital media.
- Audio and cars go together like peanut butter and jelly. However, in-car media usage is shifting, and you'll see innovative research that used GoPro cameras to capture the media usage of daily car commuters on a typical day. This visual evidence opens the door to a much better, and thought-provoking, understanding of "media behind the wheel."
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, October 11, 2018 at 1:00pm|
|Ends:||Thursday, October 11, 2018 at 2:00pm|
Senior Manager, Marketing Research