What Big Brands Can Learn from Direct-to-Consumer Marketers
Under the radar, direct-to-consumer marketing teams are using traditional and digital media in innovative ways to grow brand awareness, reach, and leads – all at unexpectedly low costs per acquisition. Using both agencies and small in-house teams, brands like 1800LAWFIRM are successfully using programmatic creative, tech-enabled media buying, and savvy data-led targeting to build their business. The presenters will share lessons that every consumer marketer – regardless of company size - can use to grow their customer base without growing their budgets.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Thursday, November 1, 2018 at 1:00pm|
|Ends:||Thursday, November 1, 2018 at 2:00pm|
Chief Operating Officer
Chief Revenue Officer