Hewlett-Packard: A Case Study in Decoupling
Hear from Jim Wallace, Director Agency Strategy & Management – Hewlett-Packard, and Myles Peacock, President, Americas – eg+ Worldwide, on their approach to the decoupling strategic process. This session will include how Hewlett-Packard conducted landscape assessments, identified the media types that had the largest production spend; obtained high-level management buy-in; continually managed change, internally and externally; and much more.
*** NOTE ALL WEBINARS ARE EASTERN TIME ***
|Begins:||Friday, April 17, 2015 at 1:00pm|
|Ends:||Friday, April 17, 2015 at 2:00pm|
Director Agency Strategy & Management