SOLD OUT! Brand Masters Conference Presented by Twitter

THIS EVENT IS SOLD OUT

Due to high demand, the ANA Brand Masters is now sold out and the waiting list has closed.  So sorry for those of you we could not accommodate.  Please consider the ANA Brand Activation Conference, April 16-18 in Chicago.

**Please make a note of the 2019 Brand Masters Conference Dates: February 27-March 1, 2019 @ Hilton San Diego Bayfront Hotel (registration will open in September of 2018)**

“Highly Effective Brands that Drive Results”

The ANA is well known for its fall “Masters of Marketing” Conference, which features terrific content and prominent speakers, including many leading CMOs and other marketing thought leaders. The ANA Brand Masters Conference is a special intimate springtime companion to the Masters of Marketing.

The 2018 ANA Brand Masters Conference is themed “Highly Effective Brands that Drive Results”. Learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

The conference will also showcase winners from the 2017 Effie Awards North America program. The Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is, “to recognize, educate and encourage effectiveness among the marketing communications industry.”

The hashtag for this event is #ANABrand.

Host:

Roger Adams (@Mktg2ndOpinion)
Former CMO
USAA
ANA Brand Management Committee Chair

When
Begins:Monday, March 26, 2018 at 4:00pm
Ends:Wednesday, March 28, 2018 at 12:00pm
Where

Ritz Carlton Laguna Niguel
1 Ritz Carlton Dr
Dana Point, CA 92629

Rooms are sold out at the Ritz Carlton, please contact the Monarch Beach Resort for overflow accommodations. The ANA has negotiated a special room rate of $320/night. To reserve a room click here or call 1-800-722-1543. Please note: Transportation to the conference will not be included. In order to use the ANA rate, you must be registered to attend the conference.

Registration Pricing
    ANA Associate Gold Associate Silver Associate Individual Non Member
Registration
  Conference Registration $1,045 $1,045 $1,360 $1,465 N/A

For issues processing your registration or other frequently asked questions, please refer to  this page.

Agenda
Monday, March 26, 2018
3:00pm  

Registration Opens

Ritz Carlton Foyer

4:00pm  

Conference Kickoff

Pacific Promenade

 

DIGITAL TRANSFORMATION OF A CHALLENGER BRAND

BBVA Compass is a top 25 U.S. financial institution and among the largest in the Sun Belt region, yet it’s still a challenger brand. In early 2015, Jennifer Kelly Dominiquini was hired to reimagine how the bank engages clients in an era of digital disruption. Sitting at the intersection of brand and data, Jennifer will discuss how she is helping to guide the digital transformation and rebranding of the bank.

Jennifer Kelly Dominiquini

Executive Vice President , Chief Marketing and Digital Sales Officer

BBVA Compass

 

WONDERFUL PISTACHIOS’ CLIMB TO BECOMING AMERICA’S FASTEST GROWING SNACK BRAND

When the Wonderful Pistachios team learned the crop was going to be triple the size of the prior year with only a few months to prepare, the team quickly sprang into action to create a marketing campaign to drive historic consumer demand. Being less than 1% of the snack category, Wonderful Pistachios had to fight through the clutter to grab consumer’s attention. The team launched a fully integrated campaign targeting sports, health, and fun and unique snacking consumer segments. Wonderful Pistachios is now America’s fastest growing major snack brand with +27% dollar growth and has contributed 12% of all snack category dollar growth.

Adam Cooper

VP of Marketing & Insights

The Wonderful Company

 

More to Come!

6:30pm  

Reception  

Pacific Promenade Lawn & Foyer

7:30pm  

Dinner  

Pacific Promenade

Tuesday, March 27, 2018
 
7:30am  

Breakfast  

Pacific Promenade

8:30am  

General Session Begins

OPENING REMARKS

Ritz Carlton Ballroom

 

DRIVING GROWTH IN A COMPETITIVE MARKET

The soft drink category is one of the most competitive and has been in decline over the past couple of years. However, Dr Pepper Snapple Group has bucked the trend with its namesake zero-calorie beverage. Hear how Diet Dr Pepper comes out on top in this competitive category and learn how Dr Pepper Snapple Group continues to drive growth through innovative marketing.

Andrew Springate (@aspringate)

CMO

Dr Pepper Snapple Group

 

THIS FEARLESS GIRL SENDS A POWERFUL MESSAGE

At some time in the night leading up to International Women’s Day on March 8, 2017, the bronze sculpture of a little girl was installed in Lower Manhattan, defiantly staring down Wall Street’s Charging Bull.  What was commissioned by State Street Global Advisors as a statement to corporate boards that gender diversity matters quickly became an overnight sensation, a symbol of female empowerment, a photo op destination for New Yorker’s, tourists, politicians, and celebrities alike, and a multi-award winner at Cannes. Hear from Stephen Tisdalle, CMO at SSGA, and learn about the strategy, backstory, and creative process behind this now iconic, empowering, and at times controversial campaign.

Stephen Tisdalle

CMO

State Street Global Advisors

10:20am  

Networking Coffee Break  

Ritz Carlton Foyer

10:40am  

General Session Cont.

Ritz Carlton Ballroom

 

SUSTAINING GROWTH THROUGH GENERATIONS & INTEGRATION

A company led by its Kentucky and Japanese distilleries, Beam Suntory’s brands include Jim Beam, Maker’s Mark, Knob Creek, Laphroaig, Hornitos, Canadian Club, Courvoisier and Effen, as well as Yamazaki, Hakushu and Hibiki. As CMO, Rebecca Messina has been able to tap into new consumers with the legendary stories behind these brands to fuel strong growth in a highly competitive market. Hear how she made the move to spirits, reshaped the marketing function, accelerated growth for iconic brands, and learned lessons that will benefit performance in the future.

Rebecca Messina

CMO

Beam Suntory

 

THE NEXT EVOLUTION OF BRAND PURPOSE: INSPIRING MOVEMENTS

CMOs today are more accountable than ever to be growth drivers while also balancing the responsibility of positively contributing to the global agenda, and being protectors of the brand. In this presentation on the purposeful and performance-driven marketer, Vineet Mehra, CMO of Ancestry.com, will discuss the new role that brands have in affecting positive change and how marketers can leverage a unique blend of technology and creativity to engage and interact with global consumers and continue innovating in meaningful ways.

Vineet Mehra

CMO

Ancestry.com

 

PELOTON DRIVES GROWTH THROUGH BRAND BUILDING AND PERFORMANCE MARKETING

Carolyn Tisch Blodgett, SVP of brand marketing at Peloton, will discuss the brand strategy that has set Peloton on the path to a unicorn valuation. She will discuss how the company uses a unique combination of brand building and performance marketing to build one of the most special brands in the world while also creating the fastest growing company in New York two years in a row.

Carolyn Tisch Blodgett (@CTBGiants ‏)

SVP of Brand Marketing

Peloton

1:00pm  

Lunch  

The afternoon will feature key insights gathered from the 2017 Effie Awards North America program and will showcase three 2017 Effie award-winning case studies.

Pacific Promenade

2:00pm  

General Session Cont.

Ritz Carlton Ballroom

 

EFFIE WELCOME

Traci Alford

President & CEO

Effie Worldwide

 

KEY INSIGHTS FROM 2017 EFFIE AWARDS

Effie Worldwide will present key insights learned from the 2017 Effie Awards North American program.   With learnings from Effie judges and case studies, this presentation will set the stage for the day by fueling the discussion on the drivers of marketing effectiveness.

Carmen Bohoyo

Group Senior Vice President, Western Region

Kantar Millward Brown

 

EXTRA GUM: YOU GET WHAT YOU GIVE

Extra gum had become one of the biggest brands in the category, but without real meaning behind it, the Extra brand had suffered declines for more than two years. So, they took on a new approach to marketing and did something unconventional for gum. Extra repositioned their brand around an emotional proposition: Extra is a way to connect with others. The “Give Extra, get extra” platform centers on stories that show how something as simple as sharing a stick of Extra gum can strengthen a connection with those who matter most. Ultimately, the effort fueled an unprecedented twelve-point sales turnaround during a three-year period in which the overall category has declined. Discover how Mars Wrigley Confectionery has reinvigorated a mainstay confection brand, regained market share, and created lasting consumer connections.

Orla Mitchell

President of Gum & Mints CBU

Mars Wrigley Confectionery

Jeff Adkins

Managing Director

Energy BBDO

3:10pm  

Networking Coffee Break

Ritz Carlton Foyer

3:30pm  

General Session Cont.

 

HAMSTERS DRIVE SUSTAINED SUCCESS FOR KIA

Ever wonder how a group of music loving, hip-hop dancing Hamsters became the catalyst for one of the auto industry’s unlikeliest success stories?  For many, the Soul-driving Hamsters are synonymous with Kia. In this session, you will hear the journey of Kia’s meteoric rise from virtual unknown to the eighth largest automotive brand in the U.S. You will also learn more about Kia’s next chapter, including the arrival of the all-new, 2018 Kia Stinger. The possibilities are endless.

Saad Chehab

Vice President of Marketing Communications

KIA

David Angelo

Founder and Chairman

David&Goliath

 

MAKING IT REAL. THE POWER OF AN IMMERSIVE IDEA.

The experiential idea has been the playground of creativity forever.  There is nothing more saturating than a fully immersed idea – and art is the original experiential media.  In the museum, we are limited by the walls of our galleries – and in media by the edges of our page.  But “Van Gogh’s Bedrooms” reminds us that everything can become a canvas for creativity.  The Van Gogh BnB story is how one of the world’s most renowned art museums, in partnership with its long-time creative agency, went beyond the intrinsic power of a major exhibition to a simple, galvanizing insight that informed a creative idea that in turn used innovative media and communications to reengage a critical audience building the museum’s business in the near and long terms.

Katie Rahn

Director of Marketing and Public Affairs

Art Institute of Chicago

Clifford Schwandner

Executive Vice President

Leo Burnett USA

6:00pm  

Reception  

Monarch Bay Courtyard and Pool

Wednesday, March 28, 2018
7:30am  

Breakfast  

Pacific Promenade

8:30am  

General Session Begins

Ritz Carlton Ballroom

 

BEYOND BUTTER…THE AMAZING STORY OF LAND O’ LAKES

Land O'Lakes is known worldwide for their famous butter, but that's not where their story ends.  Hear how they have transformed as a company over the years to ultimately have dairy food, animal feed, and WinField businesses, and how they are making a difference on the planet to feed human progress.

Tim Scott

SVP and CMO

Land O' Lakes, Inc.

Andy Azula

Senior Vice President and Creative Director

The Martin Agency Inc.

 

S’WELL’S SIMPLE SOLUTION TO CREATE GREAT CHANGE

S'well launched in 2010 with a mission to rid the world of plastic water bottles. It has disrupted an industry and, in the process, helped people and organizations do more good. 

Raquel Lachman (@RockyLach)

VP, Marketing

S’well

 

GIVING GUESTS THEIR MEMORY'S WORTH

Founded in 1983, The Ritz-Carlton is known for its unshakeable credo and corporate philosophy of un-wavering commitment to service, both in its hotels and communities. Learn how The Ritz-Carlton has brought its renowned culture forward to inspire an evolution that has not only met the needs of today’s luxury traveler, but thrived through innovative brand extensions and the creation of memories long after a guest's stay ends.  

Nick Teare

Vice President, Brand Marketing

The Ritz-Carlton Hotel Company, L.L.C.

10:40am  

Networking Coffee Break  

10:55am  

General Session Cont.

Ritz Carlton Ballroom

 

Session Details TBA

Ezra Kucharz

Chief Business Officer

DraftKings

 

KLEENEX: UNITING DATA AND CREATIVITY TO DRIVE RESULTS

Data science and creativity are often viewed in opposition, but their combination can be the key to inspiring solutions that are as human and purpose-driven as they are effective. Join Kimberly-Clark VP, Global Brand Design, Lisa Hurwitz and VSA Partners CEO William Rosen as they share how design thinking helped Kleenex unite data with creativity to address some of the most pressing challenges facing today's marketers—from navigating the growing array of disciplines, media options and data sources, to building enduring brands while also building business.

Lisa Hurwitz

Vice President, Global Brand Design

Kimberly-Clark

William Rosen

CEO

VSA Partners

12:15pm  

Conference Adjournment


Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

Miscellaneous:
     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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