2018 ANA Multicultural Marketing & Diversity Conference presented by Pandora

“If you aren’t doing multicultural marketing, you are not doing marketing!” says Marc Pritchard, chief brand officer at The Procter & Gamble Company and keynote speaker at the upcoming 2018 ANA Multicultural Marketing & Diversity Conference presented by Pandora.

Now in its twentieth year, the conference assembles top client-side multicultural marketing professionals and experts across a wide spectrum of industries to share best practices on topics such as marketing to diverse segments, measuring ROI of multicultural marketing plans, diversity and inclusion strategies, and much more.

In addition, the 18th annual ANA Multicultural Excellence Awards will recognize the year’s best multicultural advertising campaigns. Winners will be announced and celebrated at a reception on November 4th.

The ANA Multicultural Marketing & Diversity Conference has become the annual “go to” event to discuss and debate industry issues, to network and celebrate!

Begins:Sunday, November 4, 2018 at 2:00pm
Ends:Tuesday, November 6, 2018 at 3:30pm

Fontainebleau Miami Beach
4441 Collins Ave
Miami, FL 33140

The ANA has negotiated a special room rate of $320/night. In order to use the ANA rate, you must be registered to attend the conference. A reservation link will be provided under the "Important Information" section of your conference registration confirmation email. The cut-off date is Tuesday, October 20, 2018, after which prevailing rates apply.

Registration Pricing

Early-bird pricing is in effect through 09/21/2018

    Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
(Registration to the conference includes the Multicultural Excellence Awards Dinner)
$1,045 $1,045 $1,255 $1,360 $1,360
  Multicultural Excellence Awards - Dinner Only
(One single ticket for the Multicultural Excellence Awards Cocktail Reception and Dinner Only)
$300 $300 $300 $350 $350

*Early-bird pricing reflects a $315 savings*

ANA Members & Marketing Service Provider Gold Members may take advantage of special corporate pricing of $1,885 for up to three members from the same company. Please note that no refunds of any kind are available for corporate packages, and we cannot split payments between credit cards. Please click here to take advantage of this special rate. Please visit our website at http://www.ana.net/members/associatelist to see if your company is a Marketing Service Provider member and here at http://www.ana.net/members/list to see if your company is an ANA member.

For issues processing your registration or other frequently asked questions, please refer to this page.

Attendee lists are not provided ahead of the conference. You will receive a hard copy when you check in on-site, and it will also be made available on the ANA Events app once the conference has begun.

Register Now



Sprint has long been a leader in multicultural marketing and is one of the pioneers – active in multicultural marketing before many others have been.  Today, multicultural marketing and diversity are championed at the highest level of the company via CEO Marcelo Claure and CMO Roger Solé; Mr. Solé’s pathway to the CMO position included a role leading Hispanic marketing at Sprint.  As a result, Sprint has been extremely successful in driving revenue opportunities in diverse markets by offering innovative products and services designed with different cultures in mind.

Roger Sole
Chief Marketing Officer


Alberto Lorentre
Vice President, Multicultural Marketing



Beginning in April 2018, with an attention-getting issue devoted to the subject of race, National Geographic launched a series of stories about “Diversity in America” to examine the current state of racial, ethnic and religious groups in the United States in the 21st century. Among the groups featured were African Americans, whites, Asian Americans, Latinos, Muslims, and Native Americans, and the magazine used its trademark storytelling through photography, graphics and deep reporting to explore the groups' changing roles at a time when race is at the center of a pointed and often heated national discussion.

The series included stories on:

  • The rising anxiety among some whites, who feel threatened by demographic changes that mean the majority of children in the United States by 2020 will be people of color;
  • An examination of what is "race," exactly? Science tells us there is no genetic basis for race, but throughout our history, it’s been used as a label to divide and separate us;
  • National Geographic examined its own history regarding its coverage of race, concluding that until the time of the Civil Rights movement in the U.S., it tended to "exoticize" people of color from other countries, while all but ignoring people of color who were Americans.

Susan Goldberg
Editor in Chief, National Geographic
Editorial Director, National Geographic Partners


Additional Speakers - Session Details to Come:

Ukonwa Ojo
Chief Marketing Officer, Consumer Beauty 
Coty Inc.

Marc Pritchard
Chief Brand Officer
The Procter & Gamble Company

Dia Simms
Combs Enterprises

Jose E. Velez-Silva
Vice President, Multicultural Marketing Communications

Sunday, November 4, 2018

Registrations Opens

Luster Gallerie


Conference Kickoff

Sparkle East/West


ANA Multicultural Excellence Awards Cocktail Reception


ANA Multicultural Excellence Awards Dinner

Monday, November 5, 2018



General Session

Sparkle East/West



Tuesday, November 6, 2018



General Session

Sparkle East/West




Conference Adjournment

Cancellation Policy and Notes

Single ANA member and non-member conference registrations can be cancelled in writing only via email (registration@ana.net). Phone cancellations are not accepted. A 50% refund will be granted, if written request for cancellation is received by email 60 calendar days before the conference start date. No refunds will be granted for any cancellations received after the conference start date or for 'no shows.' Corporate packages are not eligible for cancellation. Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. A $125 processing fee will be assessed to change the name on a registration. Hotel room cancellations must be sent directly to the hotel. Please contact the hotel for further details.

     1. The conference agenda is subject to change.
     2. A portion of your guest room rate will be used to offset conference costs.
     3. ANA accepts no responsibility for the loss of, or damage to, personal property.
     4. Registrations received after two weeks prior to the conference may not be included in the attendee list.

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