The BMA15 New York Regional Conference

Conference Agenda | List of Speakers

DETAILS

Date: November 15, 2016
Time: 12:00pm - 6:15pm
Place: Ogilvy Theater
636 11th Avenue
New York, NY 10036

Organizing Opportunity.

The marketing organization of five years ago is likely not the right organization for today. Today’s organization well likely not be the right one three years from now. As business marketing’s transformation continues unabated, so must our thinking about how to design and deploy marketing organizations that can achieve high performance in a fluid and fast-changing world. How should organizations be structured and enabled? Which skill sets are required, and which will be? How can organizational capacity and human energy be sustained and turned into a business advantage? How can marketing organizations be inspired so that they in turn can inspire internal and external audiences? More so than ever, world-class marketing starts with a world-class marketing organization.
 
At Organizing Opportunity, the 5th Annual BMA New York Regional Conference, hear from experts in organizational design, from innovators in the care and feeding of high capacity teams, and from renowned CMOs at the forefront of re-imagining their organizations in a vastly changed context. In every way, we are at an inflection point at which people and how they are organized are the foundation for opportunity and advantage. It’s why the BMA16 New York Regional Conference, produced by the BMA NYC, will be unlike any other you attend this year in terms of its importance and impact.

SESSIONS AND SPEAKERS TO DATE INCLUDE:

Human Capability!

Human Energy: The Project to Power People’s Performance
Tony Schwartz
CEO and Founder, The Energy Project
 
Many know Tony Schwartz as co-author of Donald Trump’s “The Art of the Deal,” and for his candid and intimate insights on Mr. Trump’s suitability for the presidency. Many know Tony from his New York Times bestsellers, “The Way We’re Working Isn’t Working” and “The Power of Full Engagement” and his frequent appearances on CBS This Morning speaking about the workplace. Some know Tony for his company, The Energy Project, and its groundbreaking work with clients such Google, Nestle, Bristol Meyers Squibb, Kaiser Permanente, Facebook and Alcoa focusing on helping organizations fuel the internal capacity of their workforce.
 
Tony and The Energy Project believe that In physics (and organizations) energy is defined as “the capacity to do work.” In this session, Tony will suggest that the most fundamental responsibility of any Chief Marketing Officer is to serve simultaneously as a Chief Energy Officer. This means mobilizing, focusing, inspiring and sustaining the energy of those you lead –  first by skillfully managing your own energy and, second, by helping to manage the energy of your team and your entire organization.
 
The challenge each of us face, however, is not just how to be more effective and productive at work, but also how to lead more whole and meaningful lives. In this talk, Tony will also introduce for the first time The Human Energy Project, a movement designed to help people rethink and redesign their lives, by tapping more of their inner resources – physical, emotional, mental and spiritual – and in doing do redesign the world

(And yes, Tony will take questions on his interactions with Donald Trump!).


Organizational Capability

Structuring High-Performing Organizations:
The Heart of B2B Marketing Transformation

Jennifer Ross
Service Director, Marketing Leadership Strategies, SiriusDecisions

As many as 85 percent of the CMOs who participated in SiriusDecisions’ annual global CMO study indicated they are planning to make changes to the structure of their marketing organizations. This is indicative of a need for marketing leaders to ensure that they have the right organizational structure and competencies in place to address evolving buyer and customer behaviors and expectations, as well as to support the changing needs of their businesses.

In this session, SiriusDecisions’ Jennifer Ross will share organizational design considerations that are crucial for ensuring that changes are aligned to business objectives and lead to improved performance. Specifically, this session will explore:

  • Key trends driving organizational change for B2B marketing
  • Emerging functions and roles
  • A best-in-class approach for organizational design
  • The types of shifts occurring in B2B marketing organizational structures
  • The marketing roles and skills that are most in demand
  • Resource distribution between, global, regional and local teams


Marketing’s Transformational Journey:
Tips from the Front Lines

Deirdre Bigley
CMO, Bloomberg

Sharon Driscoll
CMO, Client Segments, IBM
 
As Jennifer Ross will present, organizational change can be challenging and take time as new methods are optimized in an evolving environment. How is this actually taking shape “on the ground”? Hear from Deirdre Bigley, CMO of Bloomberg, and Sharon Driscoll, CMO of Client Segments at IBM, who will share first-hand stories of how they are driving transformation across their global teams. Learn some of the practices of highly respected brands and growth leaders within the industry. Hear how organizing collaboration across specific roles to ensure efficiency and innovation is paramount to success in the new world of marketing.

 

 

Creative Agility

Speakers to be announced.


Inspirational Ability

Speakers to be announced.


2016 BMA-NYC Communicator of the Year

Sponsored by The Wall Street Journal.
Presented by Etienne Katz, Executive VP Sales and Events


Networking Reception

Please join your peers for a post-event reception.

 

AGENDA
12:00p - 1:00p Gather / Light Lunch
1:00p - 1:05p Opening Remarks
1:05p -1:10p Kick-Off
1:05p - 1:55p Human Capacity
1:55p - 3:20p Organizational Capacity
3:20p - 3:40p Break
3:40p - 4:10p Creative Agility
4:10p - 4:45p Inspirational Agility
4:45p - 5:10p Communicator of the Year!
5:10p - 5:15p Closing Remarks
5:15p - 6:15p Networking Reception
PRICING
  • BMA and ANA Members: $225
  • Non Members: $285
  • Young Professionals: $50
  • Group of 5: $1,125
  • Group of 10: $1,850

RESERVATIONS

Deadline: Friday, November 11, 2016
Maximum Attendees: 175

EVENT SPONSOR

The Wall Street Journal