Last Updated: June 11, 2018
This Privacy Notice Contains
- Our Commitment To Privacy
- The Information We Collect and Use
- Automatic Usage Data Collection through Cookies and Similar Technology
- Online Advertising
- Information Sharing
- Our Commitment To Data Security
- Where Personal Information Is Used and Stored
- Our Commitment To Children's Privacy
- Accuracy of Personal Information and your Individual Rights
- How Long We Keep Your Personal Information
- Third Parties
- How To Contact Us
Our Commitment To Privacy
Your privacy is important to us. To better protect your privacy we provide this notice explaining our information practices and the choices you can make about the way your Personal Information collected through our website (https://www.marketing.org/) "Website"), content and advertising we publish on other websites, and our normal business activities and services we provide to our members and their employees (collectively, the "Service") is collected, used, and disclosed. To make this notice easy to find, we make it available in the footer of the Website.
When we refer to "Personal Information," we mean any information relating to an identified or identifiable natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, or an online identifier.
The Information We Collect and Use
Website and Event Sign Up. Website visitors may use the Website without submitting Personal Information. However, to access certain content and register for events, users will need to create an account or otherwise provide us with Personal Information. We request:
- Job and company information
- Contact information, including mailing address, email address, and phone and fax numbers
- Event-related preferences, including dietary preferences
We use the information you provide about yourself, such as to complete registrations, fulfill your information requests, and provide you with the products, services, and resources applicable to your membership standing. We share this information to the extent necessary to complete your registration, fulfill your request, and for the purposes of events.
From Others. We may receive information about you from your organization. We either create an account for you with this information or add this information to your account. On some Website pages, you can submit information about other people. For example, if you are registering a colleague for an ANA event, you will be asked for similar information concerning the registrant. We use the information you provide about another member when registering for an ANA event only to complete the registration and to confirm attendance. We share this information to the extent necessary to complete the registration and for the purposes of the event.
We process and retain this Personal Information to perform our contractual obligations to our members and account holders and to meet legal obligations.
Interactions with Us. We receive Personal Information from and about you when you interact with us and the Service. For example, when you sign up to a mailing list or send us email or mail, we receive your email address or mailing address and the information you submit to us. We also record the role you have in ANA committees and taskforces and the activities associated with your participation in them. We track your event attendance and consumption of resources available on the Website. We also keep track of event speakers, event sponsors, and other individuals with whom we have interacted. When you use the Service to communicate with others (e.g., refer speaker opportunities to others), we receive the email addresses and other information you provide about them. When you interact with our social media pages, channels, and content, we receive your profile name and identifier and the content of your submissions.
We use the information we receive to respond to your inquiries, communicate with you, manage and facilitate ANA-related activities and events, improve the events and resources we develop and make available, and generate reports for internal business and member purposes. We use, retain, and share this Personal Information with outside parties as necessary to complete a request to meet our contractual obligations to our members, account holders, and requestors and to meet legal obligations.
E-Commerce Transaction Information. The Website requests payment card information for users to make a purchase, and the information is processed by our service providers to complete transactions. We do not store payment card information. The processing of this Personal Information for this purpose is based on the necessity for the performance of a contract with you. If you do not provide the information necessary to complete a purchase, you will not be able to complete a purchase. We receive general transaction-related information when you make a purchase, which we use for providing you with the products and services you purchased and for our business reporting purposes. We use and retain the transaction information as necessary to perform our contract with you and to meet our legal obligations.
Marketing and Other Informational Updates. With your consent and as otherwise permitted by law, we use your email address, mailing address, and other Personal Information to contact you with information from us about our products and services. You may withdraw your consent from receiving marketing-related communications at any time by either clicking on the unsubscribe link at the bottom of marketing-related emails we send you or by contacting us at email@example.com. We will process opt-out requests without undue delay. Withdrawing your consent will not affect the lawfulness of the processing before the withdrawal.
Your Employment Applications. You may submit Personal Information to us by email when you express interest in or apply for employment. You may submit your name, email address, telephone number, resume/CV, and cover letter to us. We use such information as a necessity to respond to your inquiry, contact you about employment, and in preparation for the performance of a contract with you. If your application is successful, we retain the Personal Information for the duration of your employment with us, and beyond based on statutory retention periods. If we do not employ you we will delete your Personal Information when accordant time limits for legal actions have lapsed.
Pseudonymization and Anonymization. In some circumstances we pseudonymize and/or anonymize your Personal Information for business purposes including to improve our products and services, in which case we use such information without further notice to you. The processing of your Personal Information for this purpose is based on our legitimate interests to provide better products and services for our members. We retain the Personal Information for as long as they are necessary and useful to improve our products and services.
Automatic Usage Data Collection through Cookies and Similar Technology
We and our vendors use and retain the automatically-collected information as necessary to provide the Service to you or until you withdraw your consent.
We and our service providers and vendors (e.g., ad networks) use industry standard website tracking and delivery technology to display our ads to you on other websites. With your consent or as otherwise permitted by applicable law, we and our service providers and vendors collect information about your use of the Website to display advertisements to you via targeted advertising methods. Ad networks allow us to target our advertising to users through the use of click-stream, demographic, behavioral and contextual information. These vendors collect and use this information subject to their own privacy policies.
Your Organization. We may share information with your organization about you, your event attendance, and your use of the products, services, and resources we provide to you. We disclose this information to perform our contractual obligations with your organization.
Other Members and Users. With your consent, the Website may publish your name, job title, company, and contact information in its general online directory and/or with other event participants. The purpose for this sharing is to facilitate communications among members. We may also communicate your information with others in any ANA committees or taskforces in which you are participating. We share this information as necessary to help the committees and taskforces to function.
Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be disclosed in connection with the negotiation of such transaction, and/or sold or transferred as part of such a transaction as permitted by law and/or contract.
Our Commitment To Data Security
To prevent accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use of information, we have put in place reasonable and appropriate physical, electronic, and managerial procedures to safeguard and secure the information we receive.
While we implement these and other security measures on the Service, please note that 100% security is not always possible. We cannot guarantee that the security measures we have in place to safeguard Personal Information will never be defeated or fail, or that those measures will always be sufficient or effective.
Where Personal Information Is Used and Stored
We operate the Service in the United States. Therefore, if you provide us with Personal Information during your use of the Services, we collect, process, and store that information in the United States. We may also transfer that information to other third parties across borders to other countries or jurisdictions around the world. If you are visiting from the European Economic Area or other regions with laws governing data collection and use that may differ from U.S. law, please note that you may be transferring your Personal Information to the United States, which does not have the same data protection laws as the EU or other countries.
We maintain appropriate safeguards to properly protect Personal Information concerning you when it is transferred to the United States. These safeguards are set forth in internal policies that include EU-approved standard contractual clauses that include EU-equivalent data subject rights and remedies. For more information about our data transfer safeguards, please send a request to firstname.lastname@example.org.
Our Commitment To Children's Privacy
Protecting the privacy of the very young is especially important. For that reason, we never collect or maintain information at our website from those we actually know are under 16 years of age, and no part of our website is structured to attract anyone under 16 years of age. If we learn that a user is under 16 years of age, we will promptly delete any Personal Information that the individual has provided to us.
Accuracy of Personal Information and your Individual Rights
We take various steps to ensure the accuracy and completeness of your Personal Information, and we rely upon you to provide accurate and complete Personal Information when interacting with us. You may also have the legal right, for example if you are providing us with Personal Information from the EU, to:
- Confirm whether or not we process Personal Information about you and, where that is the case, access to your Personal Information;
- Correct inaccurate Personal Information;
- Erase Personal Information;
- Object to the processing of Personal Information;
- Restrict the processing of Personal Information;and
- Port (Transfer) Personal Information (i.e., receive the Personal Information you have provided to us in a structured, commonly used and machine-readable format and for us to transmit it to another entity).
To protect your privacy and security, we will also take reasonable steps to verify a requestor’s identity before responding to a request.
Also, where our processing of your Personal Information is based on your consent, you may withdraw consent at any time. Please note that withdrawing your consent will not affect the lawfulness of the processing before the withdrawal.
Please submit any such requests by email to email@example.com.
For more information on your rights, please see https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en (there are language translations available).
If you have a complaint regarding the processing of your Personal Information, we kindly request that you first contact us directly by sending us an email at firstname.lastname@example.org, and we will reply promptly. If you are in the EU and you think your rights have been violated, you also have the right to lodge a complaint with your national EU Data Protection Authority. You can learn more about these rights at https://ec.europa.eu/info/law/law-topic/data-protection/reform/rights-citizens_en. We will cooperate with the appropriate regulatory authorities, including local data protection authorities, to resolve any complaints regarding the handling of Personal Information that cannot be resolved between the ANA and an individual.
How Long We Keep Your Personal Information
We consider several factors to determine how long we keep Personal Information. We consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure of your Personal Information, the purposes for which we process your Personal Information and whether we can achieve those purposes through other means, and the applicable legal requirements. For example, we retain information about you even after you change organizations to help you keep track of your activities, to make organization changes easier, and for our recordkeeping purposes. Once we no longer have a need for your Personal Information, we will securely destroy it in accordance with our standards and applicable laws and regulations.
We will attempt to honor requests to delete your Personal Information, but please note that we may be required to keep such information for legal purposes and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.
This document addresses only the use and disclosure of information we collect through the Service. If you disclose your information to others, different rules may apply to their use or disclosure of the information you provide to them. Since ANA does not control and is not responsible for the privacy policies of third parties, you are subject to the privacy policies of those other parties. We encourage you to view posted privacy policies or ask questions before you disclose your personal information to others.
How To Contact Us
Should you have other questions or concerns about these privacy policies, please call us at 212-697-5950 or send us an email at email@example.com.
Have a question or comment about the ANA? Give us a call, or send us an email, whichever you prefer - we'd love to hear from you!
The Data Controller for the Service is the organization listed below.
Association of National Advertisers
Attn: Legal Team 708 Third Avenue - 33rd Floor New York, NY 10017
Last revised: June 11, 2018
WHAT ARE COOKIES AND WHAT ARE THEY FOR?
Cookies are small text files that are saved on your computer or mobile device when you visit the Website. Other similar technology includes web beacons and tracking pixels that are used on the Website and in emails we send. The information collected by these technologies include IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, date and time of your access to the Website, referring URLs, email receipt and opens, and information about the usage of the Website, our emails, and the content on it.
The cookies on the Website are either first party or third party cookies. First party cookies are set by ANA and share the same domain as the Website. Third party cookies are stored by third party providers and organizations with different domains. Some cookies expire once you close your browser (called session cookies) and other cookies stay on your device until you delete them or they expire (called persistent cookies).
ANA and its service providers and vendors (e.g., functionality, analytics, and advertising providers) place cookies and other similar tracking technology on your device to ensure that the Website functions properly, to prevent fraud, and to tailor, track, evaluate, and improve the Website, online ads, and emails we send.
For more information about cookies, please visit www.allaboutcookies.org.
WHICH TYPES OF COOKIES DOES THE WEBSITE USE?
ANA and its service providers and vendors use the following categories of cookies on the Website:
- Performance Cookies: These cookies collect information about how you use the Website (e.g. which pages you go to most often) to learn about our Website users and improve how the Website works. The Website provides you with options on how it will use these cookies.
- Targeting/Advertising Cookies: These cookies are used to deliver online advertisements on other websites that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. The cookies remember that you have visited the Website and this information may be shared with other organizations, e.g. advertisers. The Website provides you with options on how it will use these cookies.
Please see below a more detailed list of the cookies we use on the Website.
HOW CAN YOU CONTROL COOKIES?
Strictly necessary cookies are necessary to provide the Website to you. The Website uses such cookies without your prior consent. All other cookies are used by the Website after you have consented via the cookie banner on our Website.
You can withdraw your consent at any time, for example by deleting the cookies manually, by changing your browser settings, or by opting out via our opt-out mechanism. You may also opt-out of targeted advertising using cookies and similar technology by using the DAA’s opt-out option available at http://www.aboutads.info/choices/ and for NAI members at http://www.networkadvertising.org/choices/
WHICH TYPES OF COOKIES DOES THE WEBSITE USE?
We use the following cookies on the Website:
|Name of cookie||Purpose of cookies|
|Brightcove||Provision of audio/video services|
|Name of cookie||Purpose of cookies|
To learn more about Google Analytics and how to opt out, please visit www.google.com/policies/privacy/partners/ .
|Website usage analytics|
HOW CAN YOU CONTACT US?