Top Trends in Innovation Members-Only Conference @ American Family Insurance
|Begins:||Thursday, April 12, 2018 at 8:15am|
|Ends:||Thursday, April 12, 2018 at 4:00pm|
American Family Insurance
6000 America Pkwy
Madison, WI 53783
|ANA||Associate Gold||Associate Silver||Associate Individual||Non Member|
Thursday, April 12, 2018
AMERICAN FAMILY INSURANCE: CUSTOMER-DRIVEN DIGITAL TO DRIVE INNOVATION
In this session, learn and be inspired by how American Family Insurance is using customer insights to drive innovation across all touchpoints.
American Family Insurance
EXPEDIA: DIGITAL INNOVATION THROUGH CONTENT MARKETING AND NEW TECHNOLOGY
For today’s brands, keeping up with the rapidly evolving digital landscape – and changing consumer behavior, is critical to their success. The continued rise of digital and social media has affected how and where travelers look for inspiration, and what drives their purchase decisions. With a focus on activities and experiences, most travelers know what they want to do on their trip – they just don’t know where to go. They’re going online to find inspiration and information from a variety of sources. In this session, learn how Expedia is leveraging creative and innovative digital campaigns, cutting-edge technology like Augmented and Virtual Reality, and strategic partnerships to reach, inspire and convert consumers, and walk away with actionable insights for harnessing the power of social media and content.
Manager, Global Social Media
Networking Coffee Break
POLARIS: SOCIAL MEDIA INNOVATION WITH PASSIONATE INFLUENCERS
Polaris Industries Inc. is a global powersports leader that has been fueling the passion of riders, workers and outdoor enthusiasts for more than 60 years. In this session the Director of Digital Marketing Services will share how sparking interactions, building relationships, and increasing engagement opportunities with passionate communities in crucial in a social world and how Polaris has inspired innovation through influencers and social media.
Holly Matson Spaeth
Director, Digital Marketing Services
VANGUARD GROUP: CONTENT MARKETING INNOVATION DRIVES BRAND GROWTH
The Vanguard Group is an American investment management company based in Malvern, Pennsylvania with over $4.4 trillion in assets under management. It is the largest provider of mutual funds and the second-largest provider of exchange-traded funds (ETFs) in the world.
The Vanguard Group knows that content can be an easy addition to any marketing plan, but it can fall flat when trying to tie creative content to business results. During this presentation, discover how Vanguard’s large amount of content is being streamlined through a creative framework that helps prioritize, develop high impact creative, and measures multi-channel touch points through the path to conversion.
Senior Advertising Creative Strategist
The Vanguard Group
KRISPY KREME’S DIGITAL INNOVATION FOCUSES ON WHAT’S IMPORTANT: DONUTS
Krispy Kreme was brand was built on word of mouth marketing and they have never been a big spender on traditional media. Naturally, they were an early adopter of digital to bring their brand into the hearts and minds (and mouths!) of their customers. In this session, learn how they are building their brand with digital innovations like gamification, influencers, and content marketing.
Director of Social Media
Krispy Kreme Doughnut Corporation