ANA Data & Analytics @ Nationwide presented by Facebook (Members Only Conference)
|Begins:||Wednesday, May 30, 2018 at 8:15am|
|Ends:||Wednesday, May 30, 2018 at 3:00pm|
One Nationwide Plaza
Columbus, OH 43215
Wednesday, May 30, 2018
General Session Begins
DEVELOPING PERSONALIZED SOLUTIONS USING ANALYTICS
In this session, Bob Forrest, Director in Data Science - Nationwide will share their approach to collecting and analyzing marketing data to optimize and build personalized solutions for their customers. Attendees will also learn how they assess the right metrics to make creative decisions.
Director, Data Science
STAYING IN STYLE WITH TODAY'S CUSTOMERS: HOW FOSSIL USES ANALYTICS TO GET AHEAD
The whims of the fashion industry can be merciless. Beyond ever-changing customer tastes, watch brands like Fossil must also keep up with innovations like wearable tech and an evolving retail space increasingly dominated by e-commerce giants like Amazon. Join Damian Fernandez-Lamela, VP Global Analytics at Fossil Group, as he discusses with Neustar VP Market Strategy, Marc Vermut, the role analytics plays in keeping the iconic watch brand ahead of the style curve. From marketing to pricing and product development, learn how Fossil uses data and analytics to get in front of customer and business trends.
Vice President, Global Analytics
Vice President, Market Strategy
Networking Coffee Break
LEVERAGING INSIGHTS TO DRIVE SALES WITH MODERN CONSUMERS
In this presentation, Jeff Fromm, Partner, Barkley and Co-author of Marketing to Millennials will share examples of how mature, iconic brands across sectors are using data and insights to shape brand strategy and activation. He will highlight how these brands drive sales and profit growth with Gen Xers and Boomers through youth culture trends that span generations, how agile content marketing can impact just-in-time buyers, the role of innovation for mature iconic brands and finding empathy points and innovative research & data paradigms that leading brands use to be more nimble.
Partner, Barkley and Co-author of Marketing to Millennials
UTILIZING CONSUMER INSIGHTS FOR EFFECTIVE DECISION MAKING
Gracing tables for over 100 years, Onieda has been a staple in homes, fine dining establishments, family restaurants and hotels for decades. The company was established in 1848 and has had a strong reputation for quality since that time. Today, Oneida products include a broad range including the finest quality flatware, porcelain dinnerware, stainless steel and silverplate holloware. In this session, Sarah Landsman, Senior Marketing Director at The Oneida Group, will share how they use consumer data and insights to influence their decision making and marketing effectiveness.
Senior Director, Marketing
The Oneida Group