ANA Data & Analytics @ Nationwide presented by Facebook (Members Only Conference)

This event is over.
When
Begins:Wednesday, May 30, 2018 at 8:15am
Ends:Wednesday, May 30, 2018 at 3:00pm
Where

One Nationwide Plaza
Jeffers Auditorium
Columbus, OH 43215

Agenda
Wednesday, May 30, 2018
8:15am  

Breakfast

9:00am  

General Session Begins

 

DEVELOPING PERSONALIZED SOLUTIONS USING ANALYTICS

In this session, Bob Forrest, Director in Data Science - Nationwide will share their approach to collecting and analyzing marketing data to optimize and build personalized solutions for their customers.  Attendees will also learn how they assess the right metrics to make creative decisions.

Bob Forrest

Director, Data Science

Nationwide

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STAYING IN STYLE WITH TODAY'S CUSTOMERS: HOW FOSSIL USES ANALYTICS TO GET AHEAD

The whims of the fashion industry can be merciless. Beyond ever-changing customer tastes, watch brands like Fossil must also keep up with innovations like wearable tech and an evolving retail space increasingly dominated by e-commerce giants like Amazon. Join Damian Fernandez-Lamela, VP Global Analytics at Fossil Group, as he discusses with Neustar VP Market Strategy, Marc Vermut, the role analytics plays in keeping the iconic watch brand ahead of the style curve. From marketing to pricing and product development, learn how Fossil uses data and analytics to get in front of customer and business trends.

Damian Fernandez-Lamela

Vice President, Global Analytics

Fossil Group

Marc Vermut

Vice President, Market Strategy

Neustar

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10:40am  

Networking Coffee Break

 

LEVERAGING INSIGHTS TO DRIVE SALES WITH MODERN CONSUMERS

In this presentation, Jeff Fromm, Partner, Barkley and Co-author of Marketing to Millennials will share examples of how mature, iconic brands across sectors are using data and insights to shape brand strategy and activation. He will highlight how these brands drive sales and profit growth with Gen Xers and Boomers through youth culture trends that span generations, how agile content marketing can impact just-in-time buyers, the role of innovation for mature iconic brands and finding empathy points and innovative research & data paradigms that leading brands use to be more nimble.

Jeff Fromm

Partner, Barkley and Co-author of Marketing to Millennials

FutureCast

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12:00pm  

Luncheon

 

MEASURING THE CONNECTIONS THAT COUNT

An exploration of the digital measurement landscape, with practical recommendations for businesses and success stories.

Dominic Williamson

Marketing Science Lead

Facebook

 

UTILIZING CONSUMER INSIGHTS FOR EFFECTIVE DECISION MAKING

Gracing tables for over 100 years, Onieda has been a staple in homes, fine dining establishments, family restaurants and hotels for decades. The company was established in 1848 and has had a strong reputation for quality since that time. Today, Oneida products include a broad range including the finest quality flatware, porcelain dinnerware, stainless steel and silverplate holloware. In this session, Sarah Landsman, Senior Marketing Director at The Oneida Group, will share how they use consumer data and insights to influence their decision making and marketing effectiveness.

Sarah Landsman

Senior Director, Marketing

The Oneida Group

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