ANA Innovation Day @ Edward Jones (Members Only Conference)
|Begins:||Thursday, October 19, 2017 at 8:15am|
|Ends:||Thursday, October 19, 2017 at 4:00pm|
12555 Manchester Road
St Louis, MO 63131
Thursday, October 19, 2017
EDWARD JONES: HARNESSING THE POWER OF LOCAL MARKETING
Learn more about how Edward Jones is strengthening its brand and reaching target investors by putting the power of local to work. Through several pilot programs, they're amplifying reach through organic and paid search, local and paid business listings and geo-targeted digital display and video campaigns. With a unique business model that extends across the country, using innovation to harness the power of local marketing is a focus for the firm.
Principal, Marketing Communications
HALLMARK CARDS: WHEN GOOD IDEAS AREN’T YOUR PROBLEM
Hallmark began more than 100 years ago as the vision of an enterprising 18-year-old J.C. Hall. Today, the company has grown to include a diverse portfolio of businesses including Hallmark Greetings, Hallmark Retail, Hallmark Home & Gifts, Crown Media Family Networks (home of Hallmark Channel and Hallmark Movies & Mysteries Channel), Crayola, and Crown Center. Hallmark is also home to one of the largest groups of creative professionals in the world. There is no shortage of creative, breakthrough ideas, but activating them can be a challenge within a production environment that generates thousands of unique products every year. Learn how Hallmark has transformed its innovative approach to prioritize the right projects and increase its probability of success.
Greetings Innovation Future Strategy Director
PURINA PRO PLAN: RETHINKING WHAT’S POSSIBLE WITH PET NUTRITION
What if your older dog could think more like his younger self? What if your older cat’s food could extend her life? These are the types of questions that inspire our team of over 500 experts including nutritionists, behaviorists and veterinarians to rethink what’s possible with pet nutrition. In this session, Ken Wilhelm, Marketing Portfolio Director, will share how Purina’s flagship brand, Pro Plan, is delivering pioneering innovation that is reframing the way consumers think about the role of their pets’ nutrition, and ultimately improving their lives together.
Nestle Purina PetCare Co.
SOUTHWEST AIRLINES: DIGITAL INNOVATION DRIVES THE CUSTOMER EXPERIENCE
Marketers are highly aware of the changes that are occurring in this post-marketing world. The omni-channel customer experience and how digital innovation can be used to drive that experience have become critical components in the success that marketers are tasked with driving each and every day. Southwest Airlines has long understood how to delight customers and is known for its fastidious focus on the flying experience. Southwest Airlines is now employing the principles of digital innovation to evolve its exceptional culture and support of broad-based business goals across the entire enterprise. In this session Rockfish Interactive will share how digital innovation is reshaping the Southwest Airlines business and contributing to a customer experience-centric future.
Vice President, Business Innovations
ST. LOUIS CREATES COORDINATED APPROACH TO MARKETING REGION
In this session, Brian Hall, CMO, Explore St. Louis will discuss the partnership between tourism and economic development agencies to co-create promotional initiatives aimed at attracting, visitors, businesses, startups, students and new residents to St. Louis. The network orchestration strategy focused on content prioritizing innovation, arts and culture, and inclusion.
St. Louis Convention & Visitors Commission