Effectively Manage your Social Media and Content Production (Half Day)

(Half Day Workshop)

Social media production can be confusing and challenging because it is constantly evolving. As compared to the relatively routine nature of TV production, social media production has different schedules, budgets, and unique challenges. These social media production elements are driven primarily by your choice of production partner (your traditional AOR, a social agency, a social influencer, and/or your in-house studio).

Led by an experienced expert in social media production, this engaging workshop includes discussions, interactive group activities, and case studies all designed to increase your social IQ. After completing this workshop, you will understand what your role and responsibilities are throughout the production of social content; you will gain insights on choosing your best partner, and you will discover new strategies to approach your social content productions.

Who Is This Workshop For?

This workshop is best suited for brand marketers, internal advertising managers, and procurement or sourcing professionals responsible for Advertising and Marketing deliverables who need a “Social 101” course.

Important: Effectively leading this workshop requires diverse expertise. Depending on the location of your workshop, your company may be asked to reimburse for the travel costs of one additional presenter. You will be notified well in advance if this is the case for you. 

Workshop Benefits

The benefits of attending this workshop fall under three key drivers of growth: improving marketing effectiveness, increasing marketing efficiencies, and maximizing marketing ROI.

This workshop helps attendees improve marketing effectiveness by teaching them:

  • The latest social media terminology
  • How to utilize the newest features of social media platforms
  • How to be a better-informed client
  • Ways to implement best practices for working with a traditional AOR, social agency, and/or an in-house studio

This workshop helps attendees increase marketing efficiency by teaching them:

  • How their production approach and the type of creative partners determine costs
  • Ways to manage usage rights for talent, music, stock footage, etc.

This workshop helps attendees maximize marketing ROI by teaching them:

  • How to budget for this non-traditional content type
  • How to use social listening insights and data to execute the next social campaign


Download the full agenda here



Jillian Gibbs

Jillian Gibbs is the founder and CEO of APR, a global ad production consultancy that lists many of the world’s biggest brands as clients. Using an in-depth, collaborative approach to help advertisers get the most from their marketing production spend, Jillian has helped define new standards within the production industry throughout her 20+ year career. She founded APR in 2000 and has led the forward thinking company through considerable growth. APR now has offices in all major U.S. production centers, as well as Canada, LATAM, EMEA and APAC. APR’s benchmarking and database tools allow marketers to capture, report and make thoughtful decisions about producing content.

Jillian has been a member of the ANA Faculty since 2009 and is a widely recognized and respected industry leader who is frequently called upon to consult on production issues with advertisers, agencies, international industry associations, agency holding companies, and industry executives. 

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  • EMA