Course Catalog

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Half Day)
In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual Open Enrollment)
In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

‘STORYMAKING for Good’ (101): The Co-Creation Concept (Virtual)
In this workshop you will be introduced to the concept of co-creation – what it is, why it matters, and how leading brands have used it to gain competitive advantage, benefit people and planet, and, in many cases, double their ROI.

‘STORYMAKING for Good’ (201): The Co-Creation Phase (Half Day)
In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual Open Enrollment)
In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

‘STORYMAKING for Good’ (201): The Co-Creation Phase (Virtual)
In this workshop, you will learn to develop a campaign brief further and learn how to build a new and integrative marketing mindset that solves for these issues through the concept of co-creation.

‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Half Day)
In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual Open Enrollment)
In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

‘STORYMAKING for Good’ (301): The Co-Creation Campaign & Innovation Garage (Virtual)
In this workshop, participants apply the co-creation and briefing concepts learned in Levels 101 and 201 to design their very own co-creation campaign and identify opportunities across the customer journey to engage in winning ‘phygital’ (physical+digital) experiences.

‘STORYMAKING for Good’ Mastery Program
We invite you to unleash the power of co-creation through this ANA Mastery Program, where you will develop and put into practice ‘The Co-Creation Method®’ to deliver more effective communication strategies for your brand or business and empower communities to co-create while driving ’growth for good’.

Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
Through first-hand experiences, case studies, and hands-on exercises, you have the opportunity to learn relevant and applicable skills that will enable you to better break-through the noise of our competitive world by leveraging the power of human recommendations.

Advanced AI Prompt Engineering for Marketers (201) (Virtual Open Enrollment)
This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

Advanced AI Prompt Engineering for Marketers (201) (Virtual)
This interactive workshop teaches participants how to optimally utilize AI across the marketing lifecycle to ensure alignment with brand guidelines, and covers the safe and effective use of AI in data analysis.

Advanced Email Marketing (201) (Virtual Open Enrollment)
This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Advanced Email Marketing (201) (Virtual)
This workshop will help your team take their email marketing to the next level. You will learn to use techniques like behavioral and predictive segmentation and AI to develop advanced email campaigns that target your audience with precision.

Agile (101) – Agile Fundamentals and Sprint Execution (BURST - Virtual Open Enrollment)
This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.

Agile (101) – Agile Fundamentals and Sprint Execution (BURST)
This BURST workshop will walk your team step-by-step through the fundamental component of Agile: executing an Agile Sprint.

Agile (201) – Sprint Planning and Estimating (BURST)
Marketing teams learn how to plan and estimate marketing projects/campaigns for an Agile sprint.

Agile Marketing (101) (Half Day)
Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

Agile Marketing (101) (Virtual Open Enrollment)
Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

Agile Marketing (101) (Virtual)
Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

Agile Marketing (Full Day)
Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process.

Agile Marketing Mastery Program
This engaging Mastery Program contains individual exercises, case studies, and real-world examples to give you ‘real world’ experience you need to be able to immediately apply Agile on the job. The program enables your team to develop their own Agile implementation plan for the team and entire organization.

Agile Marketing: Executing an Agile Campaign (301) (Virtual Open Enrollment)
Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

Agile Marketing: Executing an Agile Campaign (301) (Virtual)
Participants are able to dive even deeper into how Agile teams communicate pre, during, and post sprint, ensuring maximum efficiency for Agile implementation. This includes the must-haves before launching your first sprint, scheduling delivery team members for single or multiple sprints, and the tools and technologies needed to help teams execute Agile effectively.

Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual Open Enrollment)
Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

Agile Marketing: Sprint Planning & Project Estimating (201) (Virtual)
Participants will get a closer look at the players involved and their responsibilities within the Agile process by taking a deep dive into the Sprint Planning and project estimating process. These two parts of the process make up the foundation of a successful sprint and usually where the most challenges arise.

Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual Open Enrollment)
Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

Agile Marketing: Successful Agile Integration and Transformation Within Your Organization (401) (Virtual)
Participants will learn best practices for introducing and integrating Agile within an organization. Who the key stakeholders are at any organization that need to be included in the Agile process and how to effectively communicate Agile Marketing’s value to those stakeholders, will be explained.

Align B2B Marketing with Business Needs (201) (Half Day)
In this workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Align B2B Marketing with Business Needs (201) (Virtual)
In this virtual workshop, you will learn how to align marketing across your organization, frame a one-page marketing strategy, and create clear, consistent, and compelling marketing messages to differentiate your brand.

Aligning Marketing to Sales (Full Day)
In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

Aligning Marketing to Sales (Half Day)
In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Aligning Marketing to Sales (Virtual Open Enrollment)
In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Aligning Marketing to Sales (Virtual)
In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Artificial Intelligence & The Hyper-Personalized Brand (Virtual)
This workshop will teach you how AI can enable you to achieve one-to-one marketing and allow you to personalize everything from a brand's offer and messaging to its customer experience and content marketing efforts.

Assessing the Brief Mastery Program
The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by addressing strategic talent needs, sharpening skills, and putting new ideas to work immediately.

Assessing, Commenting, & Coaching Creative (301) (Half Day)
This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

Assessing, Commenting, & Coaching Creative (301) (Virtual)
This workshop focuses on expediting the creative development process through teaching best practices, concepts, and techniques. Your marketing team will be provided with a tool kit of easily applied, yet powerful and strategically relevant tools that drive results and allow them to deliver actionable feedback to your creative teams.

B2B Customer Centric Marketing and Activation (Full Day)
Led by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.

B2B High Impact Digital Demand Generation (Full Day)
In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

B2B High Impact Digital Demand Generation (Half Day)
In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

B2B Marketing Begins with Buyer Insights (101) (Half Day)
In this workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

B2B Marketing Begins with Buyer Insights (101) (Virtual)
In this virtual workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Half Day)
In this workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Virtual)
In this virtual workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Half Day)
Many brands struggle to deliver one consistent message. This workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Virtual)
Many brands struggle to deliver one consistent message. This virtual workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Half Day)
In this workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Virtual)
In this virtual workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

B2B Mastery Program
The ANA Marketing Training & Development Center’s Mastery Programs advance your marketing team’s capabilities in key disciplines by strategically addressing talent needs, sharpening existing skills, and putting new ideas to work immediately.

B2C Customer Centric Marketing and Activation (Full Day)
Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.

Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Half Day)
In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

Behind the Numbers: How to Apply Business Context to Data & Create Effective Reports (201) (Virtual)
In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

Best Practices for Content Marketing Strategies (101) (Half Day)
Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.

Best Practices for Content Marketing Strategies (101) (Virtual Open Enrollment)
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Best Practices for Content Marketing Strategies (101) (Virtual)
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Best Practices for Effective Multicultural Marketing Campaigns (Half Day)
In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Best Practices for Effective Multicultural Marketing Campaigns (Virtual)
In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

Best Practices to Strengthen Your Content Marketing (201) (Half Day)
Build your content marketing framework with best practices on buyer persona research, mapping content to the buyers’ journey and using measurement to improve results. In this hands-on workshop, you will learn how to make content marketing even more effective by addressing these 3 critical elements.

Best Practices to Strengthen Your Content Marketing (201) (Virtual)
In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

Beyond the Name Game (Half Day)
Throughout the session, you’ll discover what inspires and drives brand naming success. Quite simply, this course will help you to be a better professional marketer with the ability to launch more successful brand names.

Brand Activations that Drive Results (Full Day)
During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.

Brand Activations that Drive Results (Half Day)
During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

Brand Activations that Drive Results (Virtual Open Enrollment)
During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

Brand Activations that Drive Results (Virtual)
During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

Brand Building with Customer Insights (Half Day)
This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Customer Insights (Virtual Open Enrollment)
This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Customer Insights (Virtual)
This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Positioning and Activation (Half Day)
This workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Storytelling and Effective Digital Consumer Connection (Full Day)
This workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.

Breaking Through the Noise with Influencer Marketing (Half Day)
Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

Briefing for Success (Half Day)
This workshop gives you vital skills to write or assess the creative brief, depending on your role in the process. You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.

Briefing for Success (Virtual Open Enrollment)
This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Briefing for Success (Virtual)
This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Build Your Marketing Plan in a Day (Full Day)
This workshop focuses on providing a practical framework for developing a robust marketing plan that will drive value for your organization. It focuses on three marketing horizons of demand generation, building brand equity, and delivering customer value.

Building a Brand Management Framework (201) (Half Day)
This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Building a Brand Management Framework (201) (Virtual)
This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Building a Brand Management Framework (Virtual Open Enrollment)
This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Building Differentiation Through Your Customer Experience Design (Full Day)
In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

Building Powerful Shopper Marketing Campaign Activation & Control Plans (401) (Half Day)
In this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Building Powerful Shopper Marketing Campaign Activation & Control Plans (401) (Virtual)
In this workshop, you will build upon your first exposure to the 9-step Shopper Marketing Planning Process (Effective Shopper Marketing Workshops 101-301) by digging into the planning steps dedicated to formulating effective Campaign Ideas and Activation Plans.

Building Teams that Drive Growth (Full Day)
This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.

Building Teams that Drive Growth (Half Day)
This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to overcome barriers to collaboration and best practices for conflict resolution.

Cascading Brief Design (Half Day)
In this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Cascading Brief Design (Virtual Open Enrollment)
In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Cascading Brief Design (Virtual)
In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Clarifying Your Marketing Message (Virtual)
This virtual workshop will teach how to execute a proven storytelling framework that helps you create a clear message customers can respond to.

Coaching The Brief: Putting Theory into Practice (201) (Full Day)
This interactive workshop is an application-focused experience that provides guidelines on writing a brief that will drive campaign success and achieve brand goals.

Comprehensive CRM and Database Marketing (Two Day Open Enrollment)
As a marketer, there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have CRM/Database Marketing in your title or you are just trying to figure out how to better work with your marketing team to achieve business goals, this course is for you.