Course Catalog

Account Based Marketing (Half Day)
The goal of this workshop is to show you (and your team) how to create an ABM strategy that can truly impact your company and help to drive better ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through an optimal ABM strategy. Topics range from understanding the right stakeholders and user personas for targeting, to rolling out a system that collects data to create a unique and compelling marketing strategy for an account.

Achieving Breakthrough Results with Word of Mouth Marketing (Full Day)
Through first-hand experiences, case studies, and hands-on exercises, you have the opportunity to learn relevant and applicable skills that will enable you to better break-through the noise of our competitive world by leveraging the power of human recommendations.

Advertising Production Masterclass (Full Day)
This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration.

Advertising Production Masterclass (Regional Full Day)
This workshop will teach you best practices and clarify your own role and responsibilities in the content production process (TV/video, photography, OOH, digital/social, etc.). Along the way, you will see what works, and you will improve your ability to develop better content integration. This workshop also provides learning on the unique nuances and challenges of producing content for social platforms.

Agency Review Essentials (Half Day)
This workshop will equip marketers with the skills and best practices to conduct a review that is highly likely to result in a positive, long term agency relationship. It will help you avoid pitfalls that can waste time for both the marketer as well as the participating agencies.

Agile Digital Marketing (Full Day)
This workshop helps you to utilize a simple process and structure for implementing an “agile startup” mindset and process into your existing workflow. You’ll walk away from this workshop with the right tools and resources to more quickly achieve your growth objectives.

Agile Marketing for Marketers (Full Day)
Our workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization. Agile marketing places a premium on team communication, customer collaboration, and the willingness to make changes throughout the process.

Agile Marketing for Marketers (Half Day)
Enabling successful collaboration within an organization is at the forefront of our Agile Marketing for Marketers workshop. This workshop will walk you through step-by-step on how Agile marketing can help you and your team get more done, quickly adapt to change, and do all this, better, smarter, and faster!

Agile Marketing for Marketers (Virtual Open Enrollment)
Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

Agile Marketing for Marketers (Virtual)
Marketers today are facing numerous challenges–increased competition, evolution, and adaption of new technologies, the customer always wanting more, and constantly shrinking available resources. Our virtual workshop will explain the principles, processes, and tools that make up Agile marketing and how to tailor them to work within your organization.

Aligning Marketing to Sales (Full Day)
In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

Aligning Marketing to Sales (Half Day)
In this workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Aligning Marketing to Sales (Virtual Open Enrollment)
In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

Aligning Marketing to Sales (Virtual)
In this virtual workshop, you will learn that coordination and alignment between marketing and sales requires more than just tacking marketing communications onto the front end of an existing sales process. You will learn how to coordinate marketing and sales objectives, strategies, activities, and goals.

B2B Customer Centric Marketing and Activation (Full Day)
Led by a former CEO of several divisions of a Fortune 200 B2B company, this workshop shows you how to be a customer centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2B consumer-centric strategies.

B2B High Impact Digital Demand Generation (Full Day)
In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

B2B High Impact Digital Demand Generation (Half Day)
In this workshop, Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps, tactics, core technologies and best practices that organizations need to successfully launch a demand generation program that delivers the full power of the digital marketplace.

B2C Customer Centric Marketing and Activation (Full Day)
Led by a former CEO of several divisions of a Fortune 200 company, this workshop shows you how to be a consumer-centric organization. You will gain an understanding of the frameworks and techniques needed to execute B2C consumer-centric strategies.

Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (Half Day)
In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

Best Practices for Content Marketing Strategies (101)-Half Day
Learn best practices to build a solid, strategic framework for your content marketing. During this hands-on workshop, you’ll create a framework to make your content marketing even more strategic and effective.

Best Practices for Content Marketing Strategies 101 (Virtual Open Enrollment)
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Best Practices for Content Marketing Strategies 101 (Virtual)
In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

Best Practices to Strengthen Your Content Marketing (201)-Half Day
Build your content marketing framework with best practices on buyer persona research, mapping content to the buyers’ journey and using measurement to improve results. In this hands-on workshop, you will learn how to make content marketing even more effective by addressing these 3 critical elements.

Beyond the Name Game (Half Day)
Throughout the session, you’ll discover what inspires and drives brand naming success. Quite simply, this course will help you to be a better professional marketer with the ability to launch more successful brand names.

Brand Activations that Drive Results (Full Day)
During this workshop, you will utilize an Activation Planner to build an activation plan that you can take back to your organization and implement. The program will cover the key platforms for activating your brand - Promotions, Brand Experiences and Events, Sponsorships, Influencer Marketing, Cause Marketing, Activating through Intermediaries, Branded Content, and Measurement.

Brand Activations that Drive Results (Half Day)
During this half day workshop, you will learn about some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships and Influencer Marketing.

Brand Activations that Drive Results (Virtual Open Enrollment)
During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

Brand Activations that Drive Results (Virtual)
During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

Brand Building with Customer Insights (Half Day)
This workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Customer Insights (Virtual Open Enrollment)
This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Customer Insights (Virtual)
This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Building with Positioning and Activation (Half Day)
This workshop will help you to build brand assets that align with your customers’ needs and that will help establish a unique and own-able position in the marketplace. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

Brand Storytelling and Effective Digital Consumer Connection (Full Day)
This workshop focuses on providing the frameworks, insights, and best practices that will help you to optimize your brand storytelling. You will learn the key elements of storytelling and how digital technologies have influenced the manner in which a story needs to be told today. This workshop will also show you how to use buyer personas to make your stories inspiring.

Breaking Through the Noise with Influencer Marketing (Half Day)
Led by industry expert with 20 years of experience and an acknowledged social media thought leader since 2009, this workshop addresses these issues and helps you get started with influencer marketing – or take your influencer marketing to the next level. This workshop provides insights and best practices on the latest successful influencer marketing strategies, and guides you through the legal implications of partnering with influencers to grow your brand. You’ll learn about influencer outreach, budgeting, contracts, and analytics.

Briefing for Success (Half Day)
This workshop gives you vital skills to write or assess the creative brief, depending on your role in the process. You will learn how to assess and provide effective feedback to the agency’s creative brief before creative goes into production.

Briefing for Success (Regional Half Day)
This workshop will help you get the kind of powerful creative work that builds your sales overnight and builds your brand over time. This workshop guides you through what makes effective communications, creative brief best practices, and how to provide compelling, effective feedback to creative.

Briefing for Success (Virtual Open Enrollment)
This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Briefing for Success (Virtual)
This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

Build a Better Relationship with Your IHA (Half Day)
In this workshop, marketers will discover the value an in-house agency brings to your marketing team and how to get the most out of effective collaboration with your IHA. We will discuss how to understand the roles and capabilities of an in-house agency in order to build strategic partnerships with marketers.

Building a Brand Management Framework (Half Day)
This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

Building Differentiation Through Your Customer Experience Design (Full Day)
In a world where commoditization is the norm, differentiation is key. The kind of differentiation customers will notice doesn’t come from what you say, it comes more from what you do. Customer Experience is a new discipline that helps you figure out what to differentiate and how to do it in a way that benefits your customers and your bottom line at the same time.

Building Teams that Drive Growth (Full Day)
This workshop will help you understand different working styles and how to communicate effectively with your teammates. You will learn how to eliminate role confusion through responsibility charting, how to overcome barriers to collaboration, and best practices for conflict resolution. This workshop provides pragmatic, actionable tools, processes, checklists and frameworks to help your team together more effectively.

Building Virtual Teams that Drive Growth (Virtual)
In this workshop, you’ll learn the mindset and skills required to collaborate effectively as teams work from disparate locations. You will identify the top action items to implement immediately to improve team collaboration.

Cascading Brief Design (Half Day)
In this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Cascading Brief Design (Regional Half Day)
In this interactive workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Cascading Brief Design (Virtual Open Enrollment)
In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Cascading Brief Design (Virtual)
In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

Comprehensive CRM and Database Marketing (Regional Two Day)
As a marketer, there is nothing more important than the customer and their interaction with your product or service. Database marketing is at the core of all customer relationship management (CRM) efforts. Whether you have CRM/Database Marketing in your title or you are just trying to figure out how to better work with your marketing team to achieve business goals, this course is for you.

Content Marketing Mastery Program
The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Critical Thinking for Marketing Success (Half Day)
Critical Thinking for Marketing Success is a half-day course that enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.

Critical Thinking for Marketing Success (Virtual Open Enrollment)
This half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.

Critical Thinking for Marketing Success (Virtual)
This half-day course enables participants to interact with and use critical thinking tools that improve performance and accelerate desired marketing results.

Customer Experience Design (Regional Full Day)
This hands-on workshop will give you the tools to understand customer experience so that you can prioritize where to make investments, how fast innovation can occur, and how to leverage your current organization structure as effectively as possible.

Customer Insights (Two Day)
This course will cover the core areas of customer insight, allowing attendees to go beyond raw data and research. Attendees will learn how to create and apply a multi-dimensional view of their customer, and develop an understanding of what drives consumer purchase and post-purchase decisions. Plus, how those decisions affect long-term brand decisions. Included are strategies for understanding the full customer journey and how to be actionable with customer insights.

Developing a Brand Portfolio and Architecture Strategy (Full Day)
This workshop will help you determine your brand portfolio as well as your architecture strategy. You will first learn how to establish a long-term strategy that utilizes brand assets and optimizes internal resources to maximize impact. Then, you will learn how to organize and use different types of brands and brand elements. Finally, how to effectively migrate your current brand portfolio, and how to express it in a cohesive and relevant way.

Developing a Brand Portfolio Strategy (Half Day)
This workshop will help you determine your brand portfolio strategy. You will learn how to establish a long-term strategy for utilizing brand assets in a way that optimizes internal resources and maximizes impact on your chosen markets.

Developing a Brand-inspired Digital Strategy (Full Day)
Learn how to ensure your digital marketing strategy is inextricably linked to the brand strategy it is intended to serve. Going beyond mere clicks and CTAs, this workshop will demonstrate how digital activation can become a source of competitive advantage by reinforcing and strengthening long-term brand equity.

Developing a Brand-inspired Digital Strategy (Half Day)
Learn how to ensure your digital marketing strategy is inextricably linked to the brand strategy it is intended to serve. Going beyond mere clicks and CTAs, this workshop will demonstrate how digital activation can become a source of competitive advantage by reinforcing and strengthening long-term brand equity.

Developing a Digital Analytics Strategy (Half Day)
In this workshop, we will focus on developing your approach to marketing analytics. The course will cover analytics terminology, customization settings (for your business), data collection, segmentation, and a practical (deeper) understanding of Key Performance Indicators (KPI’s) for your campaigns.

Developing a Digital Analytics Strategy (Virtual Open Enrollment)
In this workshop, we will focus on developing your approach to marketing analytics. The course will cover analytics terminology, customization settings (for your business), data collection, segmentation, and a practical (deeper) understanding of Key Performance Indicators (KPI’s) for your campaigns.

Developing a Digital Analytics Strategy (Virtual)
In this workshop, we will focus on developing your approach to marketing analytics. The course will cover analytics terminology, customization settings (for your business), data collection, segmentation, and a practical (deeper) understanding of Key Performance Indicators (KPI’s) for your campaigns.

Developing Actionable Customer Insights for Effective Brand Management (Half Day)
This workshop is designed to help marketers develop actionable insights that will drive successful marketing programs. During the session you will learn about how to get the most from the research and data available inside your company to create insights that matter.

Digital Marketing Analytics Mastery Program
The ANA Marketing Training & Development Center’s Mastery Programs will help advance your marketing teams in key disciplines by fulfilling strategic needs, sharpening skills, and putting ideas to work immediately.

Digital Marketing Institute (Regional Two Day)
In this course, you’ll learn how to build a digital campaign that acquires customers, engages and retains them, turns them into brand advocates–and ultimately creates unforgettable customer experiences.

Digital Metrics that Matter (Half Day)
The goal of this workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

Digital Metrics that Matter (Virtual Open Enrollment)
The goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

Digital Metrics that Matter (Virtual)
The goal of this virtual workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

Direct Marketing Institute (Three Day)
In just three days, this bootcamp-style workshop will teach you what would normally take you years to learn on-the-job. Experienced faculty cover the core areas of direct marketing, from offers and propositions to copywriting and design — across digital, direct, and integrated marketing — all designed to get you thinking from a direct response perspective, with detailed examples and step-by-step applications throughout. You’ll come away with a firm grasp of direct marketing’s best practices and the practical strategies needed to implement them successfully.

Driving Growth with Measurement (Regional Full Day)
Despite years of increasing emphasis on the importance of measurement, marketers still struggle to get it right. Marketing departments lack transparency and accountability. This workshop address these issues and will help you and your team to understand marketing data, measurement and analytics, the optimization of marketing spending, connecting marketing to revenue, and how to become more proficient at driving growth through analytics.

Effective Brand Management Mastery Program
This two-day mastery program will help your marketing teams understand how to build a more effective brand for their business, drive value, and engage customers in long term relationships.

Effective Brand Management Mastery Program (Regional Two Day)
This two-day mastery program will help you understand how to build a more effective brand, drive value, and engage customers in long term relationships.

Effective Business Strategy (Regional Half Day)
This open enrollment workshop, open to all ANA members, is designed to help you understand the ingredients of a credible and competitive business strategy. This workshop provides you with a proven framework that illustrates how best-in-class companies apply business-centric principles to build a competitive advantage.

Effective Shopper Marketing: Converting Shoppers into Buyers (Full Day)
In this workshop, you will how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s).

Effective Shopper Marketing: Converting Shoppers into Buyers (Half Day)
In this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.

Effective Shopper Marketing: Converting Shoppers into Buyers (Regional Full Day)
In this workshop, you will how to develop an actual brand-aligned and insights-driven shopper marketing campaign for your own product(s) or service(s).

Effective Shopper Marketing: Converting Shoppers into Buyers (Regional Half Day)
In this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.

Effective Shopper Marketing: Converting Shoppers into Buyers (Virtual Open Enrollment)
In this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.

Effective Shopper Marketing: Converting Shoppers into Buyers (Virtual)
In this workshop, you will learn why Shopper Marketing should be an integral part of the marketing communications and brand strategy planning process, and how to properly align your Shopper Marketing objectives with your Brand Marketing objectives.

Effective Writing for Corporate Communications (Full Day)
We’ll address it all. You’ll learn about different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. You’ll see actual examples of how major corporations are addressing these issues and moving their communications to a more customer-friendly voice.

Effective Writing for Corporate Communications (Half Day)
This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”

Effective Writing for Corporate Communications (Virtual Open Enrollment)
This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications”

Effective Writing for Corporate Communications (Virtual)
This is a deep topic so this workshop covers the essentials. You will learn about the key aspects you need to know to develop effective corporate communications, including writing styles and voice, speaking like your audience, a best in class approval process, and more. This workshop is an excerpt of the ANA full day workshop “Effective Writing for Corporate Communications.”

Elevate Your Marketing Mix and Attribution Modeling (Half Day)
This workshop will demystify the ROI modeling process and provide practical guidance. You will walk away feeling empowered to use modeling to improve advertising performance. With a solid understanding of the modeling landscape and best practices, you will become a better consumer of modeling services.

End-to-End Digital Marketing (Full Day)
Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

End-to-End Digital Marketing (Half Day)
Join us for a workshop where Harry J. Gold, CEO of Overdrive Interactive, will walk through the practical steps and best practices that organizations need to master to successfully launch a digital marketing platform that delivers the full power of the web.

Effective Agency Management (Full Day)
As a participant of this workshop, you will walk away with tangible ideas, best practices and tools to inspire your agency to do their best work… and ultimately, make you a far more successful marketer and well-respected client. Led by one of the leading world experts on agency management, this engaging, interactive workshop is packed with hands-on exercises, case studies, anecdotal stories, fun videos and opportunities to share as a group. Throughout this session, you will discover what makes a better client and how to get the quality work you deserve.

End to End Highly Effective Agency Management (Full Day)
This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

Essentials of Highly Effective Agency Management (Half Day)
This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

Essentials of Highly Effective Agency Management (Virtual Open Enrollment)
This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

Essentials of Highly Effective Agency Management (Virtual)
This workshop will provide you and your team with the frameworks, best practices and tools you need to inspire your agency to develop great work. It will also teach you the principles of working with your agency partners in order to ensure your processes are streamlined and cost effective.

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