*NEW WORKSHOP* Digital Innovation Lab: Organizing for Marketing in a Digital Age

This event is over.

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Module

Length

Takeaway / Content Summary

1

Pre-Lab Digital Assessment

(10 days prior)

0H:15M

  • Exercise: Marketers take a digital age readiness assessment to identify needs and gaps

2

Arrival and Breakfast

0H:30M

  • Participants meet, network with colleagues, presenters, guest speakers and ANA

3

Setting the Stage

0H:30M

  • Introductions and expectations
  • Agenda and learning objectives
  • L.E.A.D. Learning Approach
  • Ice-Breaker Activity

 4

Marketing in a Digital Age Overview

0H:15M

  • Explain the changing digital world including top opportunities and challenges
  • Share the construct to think through how to organize for Marketing in a Digital Age (MiaDA): people, process, structure, process, tools  

0H:30M

  • Case Studies: Today’s winning companies share their case for change
    • Showcase inspiring examples of how companies responded organizationally to changes in the marketplace

0H:15M

  • Exercise: Each table will be given a company with a specific challenge (3-4 company briefs – company profile, marketplace content, challenge). Teams are prompted throughout the day to develop how the organization needs to adapt to changes.

 

Break

0H:15M

 

5

 People and Culture

 

0H:15M

  • Highlight winning MiaDA characteristics on people and culture

0H:20M

  • Best Practices: Discuss and outline what PEOPLE best practices the assigned case study company needs to consider to meet its strategic objectives

0H:10M

  • Exercise: Outline personal action plan on practical things you can already do in your organization to influence people and culture

6

 Networked Structure

0H:15M

  • Highlight winning MiaDA characteristics on structure

0H:20M

  • Best Practices: Discuss and outline what STRUCTURE best practices the assigned case study company needs to consider to meet its strategic objectives

0H:10M

  • Exercise: Outline personal action plan on practical things you can already do in your organization to influence structure

 

Lunch

0H:45M

 

7

Agile Processes

0H:15M

  • Highlight winning MiaDA characteristics on process

0H:20M

  • Best Practices: Discuss and outline what PROCESS best practices the assigned case study company needs to consider to meet its strategic objectives

0H:10M

  • Exercise: Outline personal action plan on practical things you can already do in your organization to influence process

8

Tools and Infrastructure

 

0H:15M

  • Highlight winning MiaDA characteristics on tools

0H:30M

  • Case Study: showcase how Google uses tools internally to win in MiaDA

0H:20M

  • Best Practices: Discuss and outline what TOOLS best practices the assigned case study company needs to consider to meet its strategic objectives

0H:10M

  • Exercise: Outline personal action plan on practical things you can already do in your organization to influence tools

 

Break

0H:15M

 

9

MiaDA

Case Study Presentations

0H:30M

  • Exercise: Teams have 5-7 minutes to present the top organizational changes they have captured based on the construct: people, structure, process, tools

10

MiaDA

Experimentation

0H:30M

  • Exercise: Marketers create their individual experiments (challenge, hypotheses and experiment) to implement their own construct: people, structure, process, tools

11

Learning Reflection, L.E.A.D. Action Plans and Highlights

0H:30M

  • Exercise: Groups reflect on learnings, create L.E.A.D. action plan and present highlights
  • Closing Activity

12

Post-Lab

(6-weeks later)

 1H:00M

 

  • Marketers reconnect in a :60M virtual session to share findings of experiments, summarize learnings and best practices
When
Begins:Monday, June 8, 2015 at 9:00am
Ends:Monday, June 8, 2015 at 5:00pm
Where

Bloomberg Headquarters
731 Lexington Ave
New York, NY 10022